To evaluate the effects (positive or negative) that user focused websites designs can have on brand loyalty within the hospitality industry

Analysis Orlando Pirates Football Club make use of social media in building their brand equity

The assessment and development of the branding of animal shelters : encouraging public support and adoption of companion dogs through effective brand marketing strategy

The effective communication of the Botswana tourism industry by Botswana Tourism Organisation according to industry experts

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

The 21st century food market vendor

Branding the ordinary

Alcohol affair : the influence of experiential marketing on purchase behaviour

Evaluating the success of real-time content marketing on Twitter during live sporting events

The feasibility of crisis management : a study of consumer perception and its impact on crisis management

An investigation of brand names as product names in the South African context

Leveraging customer service to build brand equity