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217. 
Cover image for Advertising and promotion : in integrated marketing communications
by 
Hackley, Christopher E.
Format: 
Books
Publication Date 
2010
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
218. 
Cover image for Brand champions : how superheroes bring brands to life
by 
Buckingham, Ian P., 1967-
Format: 
Books
Publication Date 
2010
Excerpt: 
Brand name products -- Case studies.
Available: Copies:
219. 
Cover image for The economy of brands
by 
Lindemann, Jan.
Format: 
Books
Publication Date 
2010
Excerpt: 
Brand name products.
Available: Copies:
220. 
Cover image for Brands and brand management : contemporary research perspectives
by 
Loken, Barbara.
Format: 
Books
Publication Date 
2010
Excerpt: 
Brand name products -- Management.
Available: Copies:
221. 
Cover image for Towards effective place brand management : branding European cities and regions
by 
Ashworth, G. J. (Gregory John)
Format: 
Books
Publication Date 
2010
Excerpt: 
Brand name products -- Case studies.
Available: Copies:
222. 
Cover image for Alive and well at the end of the day : the supervisor's guide to managing safety in operations
by 
Balmert, Paul D., 1950-
Format: 
Books
Publication Date 
2010
Excerpt: 
the middle -- The top 10 mistakes managers make in managing safety performance -- Execution : the name
Available: Copies:
224. 
Cover image for War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it
by 
Ries, Al.
Format: 
Books
Publication Date 
2009
Excerpt: 
. Management hates to change a name. Marketing often welcomes a name change -- Ch. 22. Management is bent on
Available: Copies:
225. 
Cover image for Brands and branding
by 
Clifton, Rita.
Format: 
Books
Publication Date 
2009
Excerpt: 
Brand name products.
Available: Copies:
226. 
Cover image for Transport and tourism : global perspectives
by 
Page, Stephen, 1963-
Format: 
Books
Publication Date 
2009
Excerpt: 
http://www.dawsonera.com/guard/protected/dawson.jsp?name=University%20of%20Strathclyde&dest=http
Available: Copies:
227. 
Cover image for Selling and sales management
by 
Jobber, David, 1947-
Format: 
Books
Publication Date 
2009
Excerpt: 
https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp
Available: Copies:
228. 
Cover image for Precedent & possibility : the (ab)use of law in South Africa
by 
Davis, Dennis.
Format: 
Books
Publication Date 
2009
Excerpt: 
laws: the beginning of the end; or they did not even know his name -- Exposing detention without trial
Available: Copies:
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