knowledge required for an expansive and interactive information environment. The concept of metaliteracy

-- Chapter 8. Customer motivation -- Chapter 9. Customer attitudes -- Chapter 10. Personality and self-concept

responsibility for self -- Impulse, inhibition and responsibility for self -- Compulsion and addiction -- Animal

-- Chapter 8. Personality and self-concept -- Chapter 9. Market segmentation, targeting and positioning

Self-esteem and positive psychology : research, theory, and practice / Mruk, Christopher J. author

approach -- Traits and factors -- Psychographics -- Self-concept -- Further reading -- References -- 5

Concepts of the self / Elliott, Anthony, 1964- author.

-- Self-Assessment -- 5.Reliability -- The Concept Of Reliability -- Sources Of Error Variance

-- Personality and nAch : Carol Dweck's self-theory of motivation -- Arousal approaches -- Incentive approaches

-Regulation by Advertisers and Agencies -- Self-Regulation by Trade Associations -- Self-Regulation by Businesses

perception and learning -- Customer motivation -- Customer attitudes -- Personality and self-concept

-- Auteurism today: signature products, concept-authors and access for all: Avatar -- The persistence of