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613. 
Cover image for Effective advertising : understanding when, how, and why advertising works
by 
Tellis, Gerard J., 1950-
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
undergraduate level in advertising, marketing, communication, and journalism. It will also be an invaluable
Available: Copies:
614. 
Cover image for Introduction to hospitality management
by 
Walker, John R., 1944-
Format: 
Books
Publication Date 
2004
Excerpt: 
Resources, and Culture -- Leadership and Management -- Planning -- Organizing -- Communication and Decision
Available: Copies:
615. 
Cover image for The art of experimental interaction design
by 
Cameron, Andy.
Format: 
Books
Publication Date 
2004
Excerpt: 
Mensch-Maschine-Kommunikation.
Available: Copies:
616. 
Cover image for Graphic design school : the principles and practices of graphic design
by 
Dabner, David.
Format: 
Books
Publication Date 
2004
Excerpt: 
Visual communication.
Available: Copies:
617. 
Cover image for E-commerce : a southern Africa perspective
by 
Chipp, Kerry.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Pricing -- Advertising, communication and branding on the Internet -- e-Tailing -- Services -- Strategic
Available: Copies:
618. 
Cover image for Epica. Book 17, Europe's best advertisting
by 
Rawlins, Andrew. editor.
Format: 
Books
Publication Date 
2004
Excerpt: 
; Communication Services -- The Home. Homes, Furnishings & Appliances ; Household Maintenance ; Audiovisual
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by 
Lewicki, Roy J.
Format: 
Books
Publication Date 
2004
Excerpt: 
, cognition, and communication -- Finding and using negotiation leverage -- Ethics in negotiation -- Global
Available: Copies:
620. 
Cover image for Personal selling
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2004
Excerpt: 
Introduction to personal selling -- The art of selling -- Communication -- Sales knowledge
Available: Copies:
621. 
Cover image for Nonverbal behavior in interpersonal relations
by 
Richmond, Virginia P., 1949-
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Environment and physical surroundings -- Time -- Immediacy and communication -- Female-male nonverbal
Available: Copies:
622. 
Cover image for Media now : understanding media culture and technology
by 
Straubhaar, Joseph D.
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
law in communications -- Key communications policies -- Media impact : consumer privacy tips and
Available: Copies:
623. 
Cover image for Retailing management
by 
Levy, Michael, 1950-
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
-- Buying merchandise -- Pricing -- Retail communication mix -- Store Management -- Managing the store
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by 
Evans, Nina.
Format: 
Books
Publication Date 
2004
Excerpt: 
Interpersonal communication.
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