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1.

Cover image for Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

by

Mujeer, A. Qasim.

Format:

Manuscript

Publication Date

2014

Excerpt:

Marketing research.

Available: Copies:

2.

Brand influences on gender roles in home and child care

Brand influences on gender roles in home and child care

by

Pasiya, Malwande.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research.

Available: Copies:

3.

Cover image for Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

by

Friedman, Jessica.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research.

Available: Copies:

4.

Cover image for The effects of the rapidly internationalising South African fashion industry

The effects of the rapidly internationalising South African fashion industry

The effects of the rapidly internationalising South African fashion industry

by

Maduna, Gugulethu.

Format:

Manuscript

Publication Date

2014

Excerpt:

Marketing research -- South Africa.

Available: Copies:

5.

Cover image for Gender stereotypes : the portrayal of mothers in food television advertisements

Gender stereotypes : the portrayal of mothers in food television advertisements

Gender stereotypes : the portrayal of mothers in food television advertisements

by

Gumede, Nozipho.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

6.

How clothing colour affects personal brand communiction and perception

How clothing colour affects personal brand communiction and perception

by

Mokoena, Kamogelo.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

7.

Cover image for 50 shades of black : what does it mean to be beautiful and dark skinned today

50 shades of black : what does it mean to be beautiful and dark skinned today

50 shades of black : what does it mean to be beautiful and dark skinned today

by

Mokoena, Lotang.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research.

Available: Copies:

8.

Cover image for Media portrayals of gender stereotypes in cereal box character

Media portrayals of gender stereotypes in cereal box character

Media portrayals of gender stereotypes in cereal box character

by

Katz, Georgina.

Format:

Manuscript

Publication Date

2014

Excerpt:

Marketing research.

Available: Copies:

9.

Is game simulation adding value towards brand management and leadership in adolescents?

Is game simulation adding value towards brand management and leadership in adolescents?

by

Digue, Sarah-Ann.

Format:

Manuscript

Publication Date

2014

Excerpt:

Marketing research.

Available: Copies:

10.

The artist as a physical brand : do audiences have a reaction to artists' dress attire?

The artist as a physical brand : do audiences have a reaction to artists' dress attire?

by

Muhwati, Olga.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research.

Available: Copies:

11.

Could the black diamond spending culture have an impact on a brand's health?

Could the black diamond spending culture have an impact on a brand's health?

by

Kodisang, Lebogang.

Format:

Manuscript

Publication Date

2014

Excerpt:

Marketing research -- South Africa.

Available: Copies:

12.

Cover image for The eye of the driver : an analysis of what men and women see in luxury cars

The eye of the driver : an analysis of what men and women see in luxury cars

The eye of the driver : an analysis of what men and women see in luxury cars

by

Pougnet, Jacqueline.

Format:

Manuscript

Publication Date

2014

Excerpt:

Marketing research.

Available: Copies:

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Author

Human Sciences Research Council.

(27)

Society for Research into Higher Education.

(26)

Babbie, Earl R.

(18)

Independent Institute of Education. Vega School.

(15)

Independent Institute of Education. Vega School

(13)

Kotler, Philip.

(13)

Schiffman, Leon G.

(13)

Denzin, Norman K.

(12)

Lincoln, Yvonna S.

(12)

Zikmund, William G.

(12)

(11)

Creswell, John W.

(11)

McDaniel, Carl, Jr., 1941-

(11)

Schutt, Russell K.

(11)

Cooper, Donald R.

(10)

McQuail, Denis.

(10)

(9)

Independent Institute of Education. Vega School of Brand Leadership.

(9)

Kanuk, Leslie Lazar.

(9)

Hair, Joseph F.

(8)

Malhotra, Naresh K.

(8)

Neuman, W. Lawrence (William Lawrence), 1950-

(8)

Schindler, Pamela S.

(8)

Cant, M. C. (Michael Colin), 1957-

(7)

Churchill, Gilbert A.

(7)

Cooper, Cary L.

(7)

Creswell, John W., author.

(7)

Edward Elgar Publishing.

(7)

Insight Media (Firm)

(7)

International Development Research Centre (Canada)

(7)

Sternberg, Robert J.

(7)

Aaker, David A.

(6)

American Psychological Association.

(6)

Association for Investment Management and Research.

(6)

Bachman, Ronet.

(6)

Bartol, Anne M.

(6)

Durand, Vincent Mark.

(6)

Gates, Roger H., 1942-

(6)

Hesse-Biber, Sharlene Nagy.

(6)

(6)

Pervin, Lawrence A.

(6)

Tight, Malcolm.

(6)

(6)

(5)

Babin, Barry J.

(5)

Babin, Barry J., author.

(5)

Barlow, David H.

(5)

Bartol, Curt R., 1940-

(5)

Becvar, Dorothy Stroh.

(5)

Becvar, Raphael J., 1931-

(5)

(5)

Bezuidenhout, Christiaan.

(5)

Bush, Robert P.

(5)

Coghlan, David.

(5)

Corporate Research Foundation (South Africa)

(5)

Flick, Uwe, 1956-

(5)

Human Sciences Research Council. Democracy and Governance Research Programme.

(5)

Lamb, Charles W.

(5)

(5)

Lewis, Philip, 1945-

(5)

McBurney, Donald, 1938-

(5)

McDaniel, Carl, Jr., 1941- author.

(5)

(5)

Open University.

(5)

Ormrod, Jeanne Ellis.

(5)

Ortinau, David J.

(5)

Shisana, Olive.

(5)

Silverman, David, 1943-

(5)

(5)

Walliman, Nicholas.

(5)

(5)

Zechmeister, Jeanne S.

(5)

Zikmund, William G., author.

(5)

Alvesson, Mats, 1956-

(4)

American Marketing Association.

(4)

Association of College and Research Libraries (U.S.)

(4)

Babbie, Earl R., author.

(4)

Bowen, John (John T.), 1948-

(4)

Burke, Ronald J.

(4)

Cant, M. C. (Michael Colin), 1957- editor.

(4)

Cateora, Philip R.

(4)

Cohen, William A., 1937-

(4)

(4)

Denscombe, Martyn.

(4)

Dominick, Joseph R.

(4)

Fayolle, Alain.

(4)

Graham, John L.

(4)

Healey, Joseph F., 1945-

(4)

Human Sciences Research Council. Education, Science and Skills Development Research Programme.

(4)

(4)

Kumar, V., 1957-

(4)

Makens, James C.

(4)

Mouton, J. (Johann)

(4)

Nienaber, Annelize.

(4)

Robbins, Stephen P., 1943-

(4)

Saldaña, Johnny.

(4)

Saunders, Mark, 1959-

(4)

Shaughnessy, John J., 1947-

(4)

Silverman, Stephen J.

(4)

Thornhill, Adrian.

(4)

Van der Walt, C. (Christa)

(4)

Viljoen, Frans.

(4)

Wagner, William E. (William Edward)

(4)

White, Theresa L.

(4)

Wimmer, Roger D.

(4)

Wisker, Gina, 1951-

(4)

Zechmeister, Eugene B., 1944-

(4)

Ambrose, Gavin, author.

(3)

Arens, William F.

(3)

Barnett, Ronald, 1947-

(3)

Bazeley, Patricia.

(3)

Belk, Russell W.

(3)

Berger, Arthur Asa, 1933-

(3)

Bickman, Leonard, 1941-

(3)

Blumberg, Boris.

(3)

Booth, Wayne C.

(3)

Boslaugh, Sarah.

(3)

Brace, Ian, 1949-

(3)

Brannick, Teresa.

(3)

Branston, Gill.

(3)

Brettenny, Alex, 1952-

(3)

Brierley, Sean, 1966-

(3)

(3)

Brynard, Petrus.

(3)

Buckler, Scott, author.

(3)

Burnett, John, 1944-

(3)

Carducci, Bernardo J.

(3)

Castle, Paul (Sports psychologist), author.

(3)

Centre for AIDS Development, Research and Evaluation.

(3)

Cervone, Daniel.

(3)

Corbin, Juliet M., 1942-

(3)

Corporate Research Foundation UK.

(3)

Czinkota, Michael R.

(3)

D'Alessandro, Steven, author.

(3)

Dantzker, Mark L., 1958-

(3)

(3)

Deacon, Harriet.

(3)

Delamont, Sara, 1947-

(3)

(3)

Diggines, Colin.

(3)

Du Plooy, Gertruida M.

(3)

DuBrin, Andrew J.

(3)

Durrheim, Kevin.

(3)

Ebooks Corporation.

(3)

Elliott, Roger (Associate professor), author.

(3)

European Consortium for Political Research.

(3)

Fetterman, David M.

(3)

Fife-Schaw, Chris.

(3)

Findlay, Bruce, 1946-

(3)

Fitzgerald, Jack D.

(3)

Fleer, Marilyn.

(3)

Forzano, Lori-Ann B.

(3)

Forzano, Lori-Ann B., author.

(3)

Fowler, Floyd J.

(3)

(3)

(3)

Gravetter, Frederick J.

(3)

Gravetter, Frederick J., author.

(3)

Grobler, Pieter A. (Pieter Alexander)

(3)

Grove, Susan K.

(3)

Hadland, Adrian.

(3)

Hagan, Frank E.

(3)

(3)

(3)

Hawkins, Del I.

(3)

(3)

Human Sciences Research Council. Social Aspects of HIV/AIDS and Health.

(3)

Human Sciences Research Council. Society, Culture and Identity Research Programme.

(3)

Hunter, Ronald D.

(3)

Independent Institute of Education. Design School Southern Africa.

(3)

International Monetary Fund.

(3)

Ireland, Jane L.

(3)

Johnson, Burke.

(3)

Johnson, Janet Buttolph, 1950-

(3)

(3)

Klopper, H. B., 1974- author.

(3)

(3)

Kolb, Bonita M.

(3)

Leavy, Patricia, 1975-

(3)

Levinson, Jay Conrad.

(3)

Liamputtong, Pranee, 1955-

(3)

Lindlof, Thomas R.

(3)

Locke, Lawrence F.

(3)

(3)

Maree, Kobus, 1951-

(3)

Maxfield, Michael G.

(3)

McBride, Dawn M.

(3)

McLean, George F.

(3)

Moriarty, Sandra E. (Sandra Ernst)

(3)

Mostafa, Roger.

(3)

Neale, John M., 1943-

(3)

Nelson Mandela Foundation.

(3)

(3)

North Atlantic Treaty Organization.

(3)

Ovid Technologies, Inc.

(3)

Painter, Desmond.

(3)

Pallant, Julie.

(3)

Patton, Michael Quinn.

(3)

Petre, Marian, 1959-

(3)

Plano Clark, Vicki L.

(3)

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(108)

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(24)

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(8)

(1)

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VC Pietermaritzburg

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Social sciences -- Research -- Methodology.

(164)

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(159)

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(137)

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(97)

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(87)

(80)

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(75)

Consumer behavior.

(57)

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(51)

Report writing.

(46)

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(43)

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(41)

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(40)

(39)

Public relations.

(38)

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(34)

(34)

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(33)

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(33)

(33)

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(30)

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(30)

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(29)

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(28)

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(28)

(28)

(27)

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(27)

(26)

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(26)

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(26)

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(24)

Organizational change.

(24)

Social psychology.

(24)

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(23)

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(23)

(22)

Aufsatzsammlung.

(21)

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(21)

Internet marketing.

(21)

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(20)

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(20)

(20)

Child development.

(19)

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(19)

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(19)

Personnel management.

(19)

(18)

Marketing -- South Africa.

(18)

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(18)

(17)

(17)

Qualitative research -- Methodology.

(17)

Research -- Handbooks, manuals, etc.

(17)

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(17)

Action research.

(16)

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(16)

College teaching.

(16)

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(16)

(16)

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(16)

(16)

(16)

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(15)

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(15)

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(15)

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(15)

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(15)

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(14)

(14)

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(14)

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(13)

(13)

Internet research.

(13)

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(13)

Onderzoeksmethoden.

(13)

(13)

Brand name products.

(12)

Electronic commerce.

(12)

International business enterprises.

(12)

Learning, Psychology of.

(12)

Psychology -- Research.

(12)

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(12)

Sociology -- Research.

(12)

Corporate culture.

(11)

Electronic books.

(11)

Export marketing.

(11)

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(11)

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(11)

(11)

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(11)

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(11)

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(11)

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(11)

(11)

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(11)

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(11)

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(11)

(11)

(11)

Social sciences -- Statistical methods -- Computer programs.

(11)

Sustainable development.

(11)

Technical writing.

(11)

Tourism -- Marketing.

(11)

(10)

Communication in management.

(10)

(10)

Creative ability in business.

(10)

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(10)

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(10)

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(10)

Medicine -- Research -- Methodology.

(10)

Psychology -- Textbooks.

(10)

(10)

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(10)

(10)

Social responsibility of business.

(10)

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(10)

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(10)

Social surveys.

(10)

(10)

Business enterprises -- South Africa -- Directories.

(9)

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(9)

(9)

(9)

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(9)

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(9)

(9)

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(9)

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(9)

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(9)

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(8)

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(8)

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(8)

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(8)

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(8)

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(8)

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(8)

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(8)

(8)

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(8)

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(7)

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(7)

Developing countries -- Economic policy.

(7)

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(7)

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