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Advertising and sales promotion strategy

Tellis, Gerard J., 1950-

Inhaltsverzeichnis Advertising and sales promotion strategy

Format:

Books

Publication Date

1998 1997

Excerpt:

Promotions -- Planning Advertising and Sales Promotion. Setting Goals for Advertising and Sales Promotion.

Available:

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Innovation management : strategies, implementation and profits

Afuah, Allan.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-d.html

Format:

Regular print

Publication Date

1998

Excerpt:

Strategic planning.

Available:

Copies:

Winning with the P & G 99 : 99 principles and practices of Proctor & Gamble's success

Decker, Charles L.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0707/99168701-b.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/99168701.html

Format:

Books

Publication Date

1998

Excerpt:

Business planning.

Available:

Copies:

Paying less tax made simple

Metz, Ralf, 1957-

Format:

Books

Publication Date

1998

Excerpt:

Income tax -- South Africa -- Planning.

Available:

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Co-opetition

Brandenburger, Adam.

Format:

Books

Publication Date

1998

Excerpt:

Strategic planning.

Available:

Copies:

Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever

Gordon, Ian, 1952 June 19-

Table of contents http://lcweb.loc.gov/catdir/toc/98-134752.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/98134752.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/98134752.html

Format:

Books

Publication Date

1998

Excerpt:

Relationship Marketing -- Customer Bonding -- Consumer Versus Business Relationships -- Planning for Better

Available:

Copies:

Crafting and implementing strategy : text and readings

Thompson, Arthur A., 1940-

Format:

Books

Publication Date

1998

Excerpt:

Strategic planning.

Available:

Copies:

Cases in strategic management

Strickland, A. J. (Alonzo J.)

Format:

Books

Publication Date

1998

Excerpt:

Strategic planning -- United States -- Case studies.

Available:

Copies:

Entrepreneurship

Hisrich, Robert D.

Format:

Books

Publication Date

1998

Excerpt:

Business planning.

Available:

Copies:

10.

Managing facilities

Jones, Christine, MIMgt. MHCIMA.

Publisher description http://catdir.loc.gov/catdir/description/els033/98111564.html
Table of contents http://catdir.loc.gov/catdir/toc/els032/98111564.html

Format:

Books

Publication Date

1998

Excerpt:

concept and scope of facilities management -- strategic planning role -- physical assets -- the

Available:

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11.

The competitive advantage of nations : with a new introduction

Porter, Michael E., 1947-

Format:

Books

Publication Date

1998

Excerpt:

Strategic planning.

Available:

Copies:

12.

Software engineering : theory and practice

Pfleeger, Shari Lawrence.

Format:

Books

Publication Date

1998

Excerpt:

1. Why Software Engineering? -- 2. Modeling the Process and Life-Cycle -- 3. Planning and Managing

Available:

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