Search Results for Consumer Behavior.

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354 Results Found

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145.

Advertising : concept and copy

Felton, George, 1947-

Format:

Books

Publication Date

2006

Excerpt:

behavior -- Analyzing the marketplace -- Defining strategic approaches -- Developing the creative brief

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146.

Primal branding : create zealots for your brand, your company, and your future

Hanlon, Patrick.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0640/2005044708-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015488731&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-d.html

Format:

Books

Publication Date

2006

Excerpt:

Consumer behavior.

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147.

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

Grant, John, 1964-

NetLibrary
E-book - Full text from MyiLibrary
Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Consumer behavior.

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148.

Principles of marketing

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996
http://www.prenhall.com

Format:

Books

Publication Date

2006

Excerpt:

marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior

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149.

Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa

James, Christopher.

Format:

Manuscript

Publication Date

2006

Excerpt:

Consumer generated media : blogging and its effect on advertising and consumer behaviour in South

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150.

Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?

Brivik, L. H.

Format:

Manuscript

Publication Date

2006

Excerpt:

Does advertising influence purchase behaviour of consumers when it comes to hair colouring products? /

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151.

Consumption and everyday life

Paterson, Mark.

Format:

Books

Publication Date

2006

Excerpt:

Consumer behavior -- Social aspects.

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152.

The unmanageable consumer

Gabriel, Yiannis,, 1952-

Format:

Books

Publication Date

2006

Excerpt:

Consumer behavior.

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153.

Treasure hunt : inside the mind of the new consumer

Silverstein, Michael J.

Format:

Books

Publication Date

2006

Excerpt:

Consumer behavior.

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154.

Market opportunity analysis : text and cases

Stevens, Robert E., 1942-

Table of contents http://www.loc.gov/catdir/toc/ecip0513/2005015271.html

Format:

Books

Publication Date

2006

Excerpt:

Consumer behavior.

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155.

Marketing and multicultural diversity

Rao, C. P.

Table of contents http://www.loc.gov/catdir/toc/ecip0519/2005026816.html

Format:

Books

Publication Date

2006

Excerpt:

Consumer behavior.

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156.

Creating images and the psychology of marketing communication

Kahle, Lynn R.

Format:

Books

Publication Date

2006

Excerpt:

Consumer behavior -- Cross-cultural studies.

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