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373.

Cover image for Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries

Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries

Veitch, Emily Frances.

Format:

Manuscript

Publication Date

2012

Excerpt:

in the advertising and branding industries / Veitch, Emily Frances.

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374.

Cover image for The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour

The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour

Adie, Lauren Amy.

Format:

Manuscript

Publication Date

2012

Excerpt:

The anthropological influence in advertising : a study of the various social cultural and ethnic

Available: Copies:

375.

The copywriter's toolkit : the complete guide to strategic advertising copy

Berman, Margo, 1947-

Format:

Books

Publication Date

2012

Excerpt:

The copywriter's toolkit : the complete guide to strategic advertising copy / Berman, Margo, 1947-

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376.

Marketing without advertising : brand preference and consumer choice in Cuba

Morales, Emilio, 1969-

Format:

Books

Publication Date

2012

Excerpt:

Marketing without advertising : brand preference and consumer choice in Cuba / Morales, Emilio

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377.

Strategic writing : multimedia writing for public relations, advertising, and more

Marsh, Charles, 1955-

Format:

Books

Publication Date

2012

Excerpt:

Strategic writing : multimedia writing for public relations, advertising, and more / Marsh, Charles

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378.

Using qualitative research in advertising : strategies, techniques, and applications

Morrison, Margaret A.

Format:

Books

Publication Date

2012

Excerpt:

Using qualitative research in advertising : strategies, techniques, and applications / Morrison

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379.

Ad critique : how to deconstruct ads in order to build better advertising

Tag, Nancy R.

Format:

Books

Publication Date

2012

Excerpt:

Ad critique : how to deconstruct ads in order to build better advertising / Tag, Nancy R.

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380.

Online consumer behavior : theory and research in social media, advertising, and e-tail

Close, Angeline, editor.

Format:

Books

Publication Date

2012

Excerpt:

Online consumer behavior : theory and research in social media, advertising, and e-tail / Close

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381.

Advertising, the media and globalisation : a world in motion

Sinclair, John G., 1944-

Format:

Books

Publication Date

2012

Excerpt:

Advertising, the media and globalisation : a world in motion / Sinclair, John G., 1944-

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382.

Rethinking reputation : how PR trumps marketing and advertising in the new media world

Seitel, Fraser P.

Format:

Books

Publication Date

2012

Excerpt:

Rethinking reputation : how PR trumps marketing and advertising in the new media world / Seitel

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383.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

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384.

Cover image for The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

Voigt, Nicolle.

Format:

Manuscript

Publication Date

2012

Excerpt:

and how fast-food brands 'feast' on these changes through advertising / Voigt, Nicolle.

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