Creative development : reading pack.

Brand communication and leadership : reading pack.

Introduction to creative brand building communication : reading pack.

Principles of innovation : reading pack.

Branding the ordinary

Endorsed graffiti : the social, economic and brand building potential and value of graffiti used in marketing

Evaluating the success of real-time content marketing on Twitter during live sporting events

Fashion branding and social media : the impact of social media on branding in the fashion industry

The feasibility of crisis management : a study of consumer perception and its impact on crisis management

Alcohol affair : the influence of experiential marketing on purchase behaviour

An investigation of brand names as product names in the South African context

Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case study