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121. 
Cover image for Essentials of marketing management
by 
Lancaster, Geoffrey, 1938-
Format: 
Books
Publication Date 
2011
Excerpt: 
logistics -- Communications -- Selling -- Customer care and relationship marketing -- Direct marketing
Available: Copies:
122. 
Cover image for The McDonaldization of society 6
by 
Ritzer, George.
Format: 
Books
Publication Date 
2011
Excerpt: 
Selling Machines -- Higher Education: Just Fill in the Box -- Health Care: Docs-in-a-Box -- Entertainment
Available: Copies:
123. 
Cover image for Entrepreneurship
by 
Bygrave, William D., 1937-
Format: 
Books
Publication Date 
2011
Excerpt: 
rise in green trends and corporate scandals. A new chapter has been added on entrepreneurial selling
Available: Copies:
124. 
Cover image for Teaching entrepreneurship to undergraduates
by 
Jones, Colin.
Format: 
Books
Publication Date 
2011
Excerpt: 
profile -- The art of selling -- Evaluating ideas -- Business plans -- Accounting for interaction.
Available: Copies:
125. 
Cover image for Popular media and animals
by 
Molloy, Claire.
Format: 
Books
Publication Date 
2011
Excerpt: 
nature -- Experimental : the visibility of experimental animals -- Farmed : selling animal products
Available: Copies:
126. 
Cover image for Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships
by 
Gillin, Paul.
Format: 
Books
Publication Date 
2011
Excerpt: 
selling cycles and high-ticket items, using social media for long-term client relationships, corporate
Available: Copies:
127. 
Cover image for Dictionary of statistics & methodology : a nontechnical guide for the social sciences
by 
Vogt, W. Paul.
Format: 
Books
Publication Date 
2011
Excerpt: 
fields of statistics and methodology. Packed with new terms, synonyms, and graphics, this best-selling
Available: Copies:
128. 
Cover image for The social media sales revolution : the new rules for finding customers, building relationships, and closing more sales through online networking
129. 
Cover image for Financial engineering and arbitrage in the financial markets
by 
Dubil, Robert.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- 2.6.Short Selling -- 2.6.1.Buying on Margin -- 2.6.2.Short Selling in a Margin Account -- 2.6.3
Available: Copies:
130. 
Cover image for The Oxford handbook of climate change and society
by 
Dryzek, John S., 1953-
Format: 
Electronic Resources
Publication Date 
2011
Excerpt: 
Paterson: Selling Carbon: From International Climate Regime to Global Carbon Market -- 42: Oran R. Young
Available: Copies:
131. 
Cover image for GLOBAL DERIVATIVE DEBACLES : FROM THEORY TO MALPRACTICE.
by 
JACQUE, LAURET L.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- A Primer on Currency Options: Was Allied Lyons Hedging or Speculating? -- Selling Volatility: Allied
Available: Copies:
132. 
Cover image for Social marketing : influencing behaviors for good
by 
Lee, Nancy, 1932-
Format: 
Books
Publication Date 
2011
Excerpt: 
Implementation Plan -- Phasing -- Sustainability -- Sharing and Selling Your Plan -- Ethical Considerations When
Available: Copies:
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