SAICA handbook

Saica handbook 2007/2008

Saica handbook 2007/2008

Marketing alternative rock music with branding : a South African perspective

The perceptions of the brand voodoo within the South African youth market

The impact of AMA-Pantsula youth subculture to brands, and South African township youth as a whole

Below the line brand intergration will increase sales and customer loyalty : Subaru South Africa as a case study

Is the South African music industry collectively performing as a local and international support base for emerging South African African artists?

What role television media plays in influencing children ages 6-12 years within the fast food industry in Europe, the US, Australia, and South Africa

An inventory into a South African celebrity versus an American or international celebrity : a discussion on personal branding actualisation

Multicultural brand communication : a look at the South African 'diamond' markets