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13. 
Cover image for Health behavior theory for public health : principles, foundations, and applications
Health behavior theory for public health : principles, foundations, and applications
by 
DiClemente, Ralph J.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Measurement and design related to theoretically-based public health research and practice / Laura F. Salazar
Available: Copies:
14. 
Cover image for Marketing Research.
Marketing Research.
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2013
Excerpt: 
: Experimentation and Test Markets -- 10 The Concept of Measurement -- 11 Using Measurement Scales to Build
Available: Copies:
15. 
Cover image for Introductory regression analysis : with computer application for business and economics
Introductory regression analysis : with computer application for business and economics
by 
Webster, Allen.
Format: 
Books
Publication Date 
2013
Excerpt: 
Variables -- 1.5.Levels of Data Measurement -- Nominal Data -- Ordinal Data -- Interval Data -- Ratio Data
Available: Copies:
16. 
Cover image for Managing corporate communication : a cross-cultural approach
Managing corporate communication : a cross-cultural approach
by 
Gambetti, Rossella.
Format: 
Books
Publication Date 
2013
Excerpt: 
evaluation school of corporate communication -- The performance measurement school of corporate communication --
Available: Copies:
18. 
Cover image for Thought leadership : prompting businesses to think and learn
Thought leadership : prompting businesses to think and learn
by 
Young, Laurie, 1955-
Format: 
Books
Publication Date 
2013
Excerpt: 
models -- Historical perspective -- The beginning of measurement -- A need for academic rigour and
Available: Copies:
19. 
Cover image for Best practices in data cleaning : a complete guide to everything you need to do before and after collecting your data
Best practices in data cleaning : a complete guide to everything you need to do before and after collecting your data
by 
Osborne, Jason W.
Format: 
Books
Publication Date 
2013
Excerpt: 
Measurement -- Part 3. Advanced Topics in Data Cleaning -- Chapter 10. Random Responding, Motivated Mis
Available: Copies:
20. 
Cover image for Developmental research methods
Developmental research methods
by 
Miller, Scott A., 1944-
Format: 
Books
Publication Date 
2013
Excerpt: 
Comparisons -- Correlational Research -- Summary -- Exercises -- 4.Measurement -- Some Basic Concepts -- Box 4
Available: Copies:
21. 
Cover image for Foundations of psychological testing : a practical approach
Foundations of psychological testing : a practical approach
by 
Miller, Leslie A.
Format: 
Books
Publication Date 
2013
Excerpt: 
the Standard Error of Measurement -- Interpreting the Standard Error of Measurement -- Confidence
Available: Copies:
22. 
Cover image for Measuring the user experience : collecting, analyzing, and presenting usability metrics
Measuring the user experience : collecting, analyzing, and presenting usability metrics
by 
Tullis, Tom (Thomas)
Format: 
Books
Publication Date 
2013
Excerpt: 
User interfaces (Computer systems) -- Measurement.
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23. 
Cover image for Modern research methods for the study of behavior in organizations
Modern research methods for the study of behavior in organizations
by 
Cortina, Jose M.
Format: 
Books
Publication Date 
2013
Excerpt: 
/ Jeffrey M. Stanton -- pt. 2 Research Design and Measurement -- ch. 8 Use of Conditional Reasoning to
Available: Copies:
24. 
Cover image for Understanding investments : theories and strategies
Understanding investments : theories and strategies
by 
Laopodis, Nikiforos, 1961-
Format: 
Books
Publication Date 
2013
Excerpt: 
Strategies -- Horizon Matching Technique -- Contingent Immunization -- Bond Portfolio Performance Measurement
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