The Consumer Protection Act made easy

Introduction to consumer behaviour

Brands & branding South Africa 2011 : the people's choice.

A qualitative study in evaluating the effects of celebrity endorsments in the media on young South African women.

Is reality TV challenging and shifting our perceptions and understanding of reality?

An exploration of how social influences such as social groups, the media and economic situations affect the emerging young market's buying behaviors

Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'

What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?

Know your consumer rights : pocket guide to the Consumer Protection Act