: Widening the web -- Part 2. Selling the message: Advertising: catching consumers -- Public relations

presentation, video and public relations purposes -- 13. Present yourself : write well to speak well -- 14

and experiences, and public relations -- Managing digital communications: online, social media, and

; Public relations: interactions, relationships, and the news. -- Part 5: Regulation and control of the

-- Promotional strategy and new media -- Advertising, sales promotion and public relations -- Persoanl selling

physical distribution -- Global marketing communications decisions i: advertising and public relations

Public relations.

, and branded entertainment -- 17. Integrating direct marketing and personal selling -- 18. Public

Public relations.

drum -- Film : the seventh art -- Television : the zoo -- Public relations : spin cycle -- pt. 3. Media

-- Direct marketing -- The internet: digital and social media -- Sales promotion -- Public relations

Global dimensions of public administration and governance : a comparative voyage / Raadschelders, J