To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumers

An investigation into how to change the negative perception of the taxi industry that has been portrayed by media

Exploring the paradigm shift from traditional radio DJ's to radio DJ's being face of the brand, within the framework of the social cognitive theory

To like or not to like : an exploration of how South African brands use social media

The effects of representation of xenophobia on the Sowetan newspaper brand

Creating shared value and brand sustainability : a South African advertising industry analysis

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

An investigation of brand names as product names in the South African context

Social enterprise brands within a South African context