. Understanding the branding process -- Part 2: Brand Management in Different Sectors -- 3. How consumers choose

/ Denise Torres -- Innovative programs for consumers with psychiatric disabilities / Phyllis Solomon [and

Introduction to consumer behaviour Joubert, Johan.

Consumer behavior -- South Africa -- Cross-cultural studies.

Consumer behavior / Schiffman, Leon G.

Defining marketing and the marketing process -- Understanding the marketplace and consumers

: Hospitality consumer & product relationship -- ch. 3: Hospitality product and customer -- Learning objectives

consumers is to prevent needs from being satisfied and to create demand; its natural extension is to enable

Interpreting consumer choice : the behavioral perspective model / Foxall, G. R.

Consumers -- History.

The objects of affection : semiotics and consumer culture / Berger, Arthur Asa, 1933-

consumers -- Marketing the values to the employees -- Marketing the values to the channel partners