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217.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

promotion -- 17. Public relations, publicity, and corporate advertising -- 18. Personal selling -- Part Six

Available: Copies:

218.

Measuring marketing : 103 key metrics every marketer needs

Davis, John, 1960 February 17-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html

Format:

Books

Publication Date

2007

Excerpt:

bonus -- 101. Salary plus commission and bonus -- 102. Commission plus bonus -- 103. Team selling

Available: Copies:

219.

International marketing

Kleindl, Brad Alan, 1955-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html

Format:

Books

Publication Date

2007

Excerpt:

promotional strategies -- Lesson 9.2. International advertising -- Lesson 9.3. International selling

Available: Copies:

220.

Brandscapes : architecture in the experience economy

Klingmann, Anna.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0620/2006029843.html

Format:

Books

Publication Date

2007

Excerpt:

architecture can use the concepts and methods of branding - not as a quick-and-easy selling tool for architects

Available: Copies:

221.

Understanding the theory and design of organizations

Daft, Richard L.

Format:

Books

Publication Date

2007

Excerpt:

Richard Daft's best-selling text, ORGANIZATION THEORY AND DESIGN, integrates the most recent

Available: Copies:

222.

Sports marketing

Fullerton, Sam.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0643/2006014467-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0643/2006014467-d.html

Format:

Books

Publication Date

2007

Excerpt:

marketing -- Leveraging -- Developing and selling the sponsorship proposal -- Pre-event evaluation

Available: Copies:

223.

The energy bus : 10 rules to fuel your life, work, and team with positive energy

Gordon, Jon, 1971-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0618/2006024223.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006024223-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006024223-d.html

Format:

Books

Publication Date

2007

Excerpt:

job and marriage from an almost inevitable destruction. In the mode of other best selling business

Available: Copies:

224.

Business marketing management : B2B

Hutt, Michael D.

Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html

Format:

Books

Publication Date

2007

Excerpt:

Promotion -- Business Marketing Communications: Managing the Personal Selling Function -- Controlling

Available: Copies:

225.

Integrated advertising, promotion, and marketing communications

Clow, Kenneth E.

Format:

Books

Publication Date

2007

Excerpt:

media selection -- Trade promotions -- Consumer promotions -- Personal selling, database marketing, and

Available: Copies:

226.

What the customer wants you to know : how everybody needs to think differently about sales

Charan, Ram.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0723/2007030980.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016512961&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016512961&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0828/2007030980-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0828/2007030980-d.html

Format:

Books

Publication Date

2007

Excerpt:

Selling.

Available: Copies:

227.

Marketing management

Winer, Russell S.

Table of contents http://www.loc.gov/catdir/toc/ecip068/2006004951.html

Format:

Books

Publication Date

2007

Excerpt:

-- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and

Available: Copies:

228.

Telling true stories : a nonfiction writers' guide from the Nieman Foundation at Harvard University

Kramer, Mark (Mark William), 1944-

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0719/2006026809-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0719/2006026809-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0619/2006026809.html

Format:

Books

Publication Date

2007

Excerpt:

Telling true stories : a nonfiction writers' guide from the Nieman Foundation at Harvard University /

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