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1. 
Cover image for The upside of irrationality : the unexpected benefits of defying logic at work and at home
by 
Ariely, Dan.
Format: 
Books
Publication Date 
2010
Excerpt: 
consumers go public -- Uses and misuses of revenge -- Making amends -- Part II. THE UNEXPECTED WAYS WE DEFY
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2. 
Cover image for Brand society : how brands transform management and lifestyle
by 
Kornberger, Martin, 1974-
Format: 
Books
Publication Date 
2010
Excerpt: 
between producers and consumers in a way that is rapidly transforming our economy and society. Using an
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by 
Darroch, Jenny.
Format: 
Books
Publication Date 
2010
Excerpt: 
, Generating and Managing Ideas * Conclusions. -- Introduction * The Context: The Consumers' Perspective, The
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4. 
Cover image for Sensory marketing : research on the sensuality of products
by 
Krishna, Aradhna.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior.
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5. 
Cover image for The psychology of advertising
by 
Fennis, Bob Michaël, 1968-
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumers -- Attitudes.
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6. 
Cover image for Neuromarketing : exploring the brain of the consumer
by 
Zurawicki, Leon.
Format: 
Books
Publication Date 
2010
Excerpt: 
Neuromarketing : exploring the brain of the consumer / Zurawicki, Leon.
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7. 
Cover image for Interpreting consumer choice : the behavioral perspective model
by 
Foxall, G. R.
Format: 
Books
Publication Date 
2010
Excerpt: 
Interpreting consumer choice : the behavioral perspective model / Foxall, G. R.
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8. 
Cover image for The automotive industry in a era of eco-austerity : creating an industry as if the planet mattered
by 
Wells, P. E. (Peter E.), 1959-
Format: 
Books
Publication Date 
2010
Excerpt: 
technologies and business concepts, grounded in the distinct needs of different places and consumers, will be
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9. 
Cover image for Connecting knowledge and performance in public services : from knowing to doing
by 
Walshe, Kieran.
Format: 
Books
Publication Date 
2010
Excerpt: 
information Steven Van de Walle and Wouter Van Dooren; 4. Citizens, users or consumers: the voice of the
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10. 
Cover image for Shopping : social and cultural perspectives
by 
Shaw, Jenny, 1943-
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumers -- History.
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11. 
Cover image for Consumer Behaviour & marketing communication
by 
Kazmi, S. H. H.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer Behaviour & marketing communication / Kazmi, S. H. H.
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12. 
Cover image for Two billion cars : driving toward sustainability
by 
Sperling, Daniel.
Format: 
Books
Publication Date 
2010 2009
Excerpt: 
auto-industry, dysfunctional oil markets, short-sighted government policies, and unmotivated consumers
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