Hypothesis in Research -- Types of Hypotheses -- Measurement -- Reliability of Measurement -- Validity of

research: Experimentation vs. testing -- 7.2.2.Conjoint analysis (aka conjoint measurement) -- 7.2.3.Doing

Economic Characteristics of the Tourism Sector -- The Measurement of Tourism -- Tourism Demand

content to reach buyers -- Marketing strategy planning template -- The new rules of measurement -- Asking

: Apple Does Not Build a Low-Cost Netbook -- Feedback/Measurement: Communicating and Assessing Operations

-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR

discontinued operations -- Fair value measurement.

schedule, assign responsibilities and establish budget -- 12: Devise monitoring and measurement systems and

smarter -- Project control -- Tangling with intangibles: measurement in abstract areas -- Rational ratios

aesthetics challenge / The tone of voice challenge / The digital challenge / The measurement challenge / The

measurement -- Part 4: Specialist areas in corporate communication. Media relations -- Internal communication

performance measurement. The budgeting process -- Management control systems -- Standard costing and variance