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85. 
Cover image for Digital media law
by 
Packard, Ashley.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Advertising "Sin" Products and Services -- Advertising to Children -- Marketing Intrusions -- Public Relations
Available: Copies:
86. 
Cover image for Social media and the law : a guidebook for communication students and professionals
by 
Stewart, Daxton R.
Format: 
Books
Publication Date 
2013
Excerpt: 
policies for journalists / Daxton R. "Chip" Stewart -- 11. Social media policies for advertising and public
Available: Copies:
87. 
Cover image for Understanding the Chinese economies
by 
Guo, Rongxing.
Format: 
Books
Publication Date 
2013 2012
Excerpt: 
; Employment ; Production and ownership ; Public finance ; Banking ; External relations -- Understanding
Available: Copies:
88. 
Cover image for Music business handbook and career guide
by 
Baskerville, David.
Format: 
Books
Publication Date 
2013
Excerpt: 
deal -- Contracts -- Marketing -- Publicity and public relations -- Sponsorships -- 17. Concert venues
Available: Copies:
89. 
Cover image for Making sense as a cultural practice : historical perspectives
by 
Rogge, Jörg, editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
strategies / Ane Ohrvik -- Making sense of Europe / Anne Eriksen -- How to create political meaning in public
Available: Copies:
90. 
Cover image for Professional practice for interior designers
by 
Piotrowski, Christine M., 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
analysis ; Marketing plan -- Promotional basics : Promotion ; Public relations ; Publicity ; Press release
Available: Copies:
91. 
Cover image for Corporate communication
by 
Argenti, Paul A.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Internal Communications -- Investor Relations -- Government Relations -- Crisis Management -- Conclusion
Available: Copies:
by 
Barker, Rachel, 1958-
Format: 
Books
Publication Date 
2013
Excerpt: 
. 6. Integrated marketing communication -- ch. 7. Public relations -- ch. 8. Contextualisation of
Available: Copies:
93. 
Cover image for Successful event management : a practical handbook
by 
Shone, Anton.
Format: 
Books
Publication Date 
2013
Excerpt: 
supplies ; Marketing and public relations for events ; Risk management and legalities ; Event project
Available: Copies:
94. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
other Promotions -- PART 5 OTHER IMC Tools. 21 Public Relations, Word-of-Mouth Influence, and
Available: Copies:
95. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
Relations Functions -- The Process of Public Relations -- Determining and Evaluating Public Attitudes
Available: Copies:
96. 
Cover image for Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
direct marketing and personal selling -- Public relations, influencer marketing, and corporate
Available: Copies:
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