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361. 
Cover image for Positioning the brand : an inside-out approach
by 
Riezebos, H. J., 1960-
Format: 
Books
Publication Date 
2012
Excerpt: 
.Culture -- 2.7.Corporate and customer values -- 3.Brand Architecture (Step 2) -- 3.1.The three branches of
Available: Copies:
362. 
Cover image for Effect sizes for research : univariate and multivariate applications
by 
Grissom, Robert J.
Format: 
Electronic Resources
Publication Date 
2012
Excerpt: 
Effect Size Values -- Binomial Effect Size Display -- Coefficient of Determination -- Criticisms of the
Available: Copies:
363. 
Cover image for Mediawriting : print, broadcast, and public relations
by 
Whitaker, Wayne R., 1940-
Format: 
Books
Publication Date 
2012
Excerpt: 
Preface: introduction to mediawriting -- Communication theory and news values -- Getting started
Available: Copies:
364. 
Cover image for The content and context of hate speech : rethinking regulation and responses
by 
Herz, Michael E.
Format: 
Books
Publication Date 
2012
Excerpt: 
hate speech policies that are cognizant of the varying traditions, histories, and values of different
Available: Copies:
365. 
Cover image for Luxury brand management : a world of priviledge
by 
Chevalier, Michel, 1943-
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Luxury Values -- The Three Scales -- The Semiotic Square of Consumption Values -- True Luxury
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by 
Anderson, Donald L., 1971-
Format: 
Books
Publication Date 
2012
Excerpt: 
What is organization development? -- History of organization development -- Core values and ethics
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by 
Juta's Statutes Editors.
Format: 
Books
Publication Date 
2012
Excerpt: 
Value-added tax -- Law and legislation -- South Africa.
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368. 
Cover image for Sustainability marketing : a global perspective
by 
Belz, Frank-Martin.
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing Values and Objectives -- Sustainability Marketing: Challenging Basic Assumptions -- Sustainability
Available: Copies:
369. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- References -- 7.Tools for Up-Front Research on Understanding Consumer Values -- 7.1.Kano Satisfaction Model
Available: Copies:
370. 
Cover image for The R primer
by 
Ekstrøm, Claus Thorn, 1971-
Format: 
Books
Publication Date 
2012
Excerpt: 
.Calculate power or sample size for simple designs -- Robust statistics -- 3.38.Correct p-values for multiple
Available: Copies:
371. 
Cover image for Data analysis using stata
by 
Kohler, Ulrich Dr. phil.
Format: 
Books
Publication Date 
2012
Excerpt: 
variables -- 5.4.Recoding date and time -- 5.4.1.Dates -- 5.4.2.Time -- 5.5.Setting missing values -- 5.5
Available: Copies:
372. 
Cover image for Ethics in qualitative research : controversies and contexts
by 
Traianou, Anna.
Format: 
Books
Publication Date 
2012
Excerpt: 
-production. However, the pursuit of inquiry is rightly constrained by external values, and the book focuses on three
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