-health / Stefan Callens and Laura Boddez -- Promotion and sales of self-tests on the Internet / Elke Sleurs

Marketing fashion : strategy, branding and promotion / Posner, Harriet, author.

-- Promotional strategy and new media -- Advertising, sales promotion and public relations -- Persoanl selling

-- Electronic media -- Social media -- Mobile media -- Out-of-home and transit -- Direct marketing and sales

Sales promotion.

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

Clients -- The sales promotion letter -- The circular -- Reply to a letter of enquiry -- Reply to a letter

-- Price -- Place -- Promotion -- People -- Process -- Physical evidence -- Further reading -- References.

-- section 7. Advertising/promotion metrics -- section 8. Direct marketing metrics -- section 9. Online

wholesaling -- Communicating customer value: advertising and public relations -- Sales promotion and selling

; Setting a price ; Sales promotion ; Advertising ; Public relations ; Sponsorship ; Personal selling

Sales promotion -- Management.