A study on the experiential exploration of the Birds Café brand

Nutritional labels for pregnant customers at Woolworths stores : building brand loyalty among pregnant customers and improving their shopping experience

Subcultural style and microblogging

Advertising through the extreme

Wear your brand : a study on co-branding and brand associations in the fashion industry

Exploring the principles of Green and Healthy branding and measuring their real-world implications within a South African context

Scratching your name

Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers

Putting the window back on display : innovation in South African window display

Intangible made tangible

Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town

Celebrity endorsements : celebrities steal the limelight