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Business marketing management : B2B

Hutt, Michael D.

Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html

Format:

Books

Publication Date

2007

Excerpt:

Promotion -- Business Marketing Communications: Managing the Personal Selling Function -- Controlling

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Integrated advertising, promotion, and marketing communications

Clow, Kenneth E.

Format:

Books

Publication Date

2007

Excerpt:

media selection -- Trade promotions -- Consumer promotions -- Personal selling, database marketing, and

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International marketing

Cateora, Philip R.

Digital material
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html

Format:

Books

Publication Date

2007

Excerpt:

Communications and International Advertising -- Personal Selling and Sales Management -- Pricing for

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What the customer wants you to know : how everybody needs to think differently about sales

Charan, Ram.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0723/2007030980.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016512961&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016512961&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0828/2007030980-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0828/2007030980-d.html

Format:

Books

Publication Date

2007

Excerpt:

Selling.

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Never cold call again! Achieve sales greatness without cold calling

Rumbauskas, Frank J., 1973-

Table of contents http://www.loc.gov/catdir/toc/ecip061/2005027607.html

Format:

Books

Publication Date

2006

Excerpt:

Selling -- Technological innovations.

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Questions that sell : the powerful process for discovering what your customer really wants

Cherry, Paul.

Table of contents http://www.loc.gov/catdir/toc/ecip063/2005033216.html

Format:

Books

Publication Date

2006

Excerpt:

Selling.

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Cover image for The mind of the customer : how great companies like UPS, Lexus, and Nokia have reinvented the sales process to accelerate their customer's success

The mind of the customer : how great companies like UPS, Lexus, and Nokia have reinvented the sales process to accelerate their customer's success

Hodge, Richard.

Format:

Books

Publication Date

2006

Excerpt:

Selling.

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Telling training's story : evaluation made simple, credible, and effective

Brinkerhoff, Robert O.

Format:

Books

Publication Date

2006

Excerpt:

Telling training's story : evaluation made simple, credible, and effective / Brinkerhoff, Robert O.

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The solution-centric organization

Eades, Keith M.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0632/2006008289-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0632/2006008289-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0610/2006008289.html

Format:

Books

Publication Date

2006

Excerpt:

Selling.

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10.

The world's newest profession : management consulting in the twentieth century

McKenna, Christopher D.

Table of contents only http://www.loc.gov/catdir/toc/ecip067/2006002824.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0633/2006002824-d.html

Format:

Books

Publication Date

2006

Excerpt:

: exporting the American model -- Selling corporate culturem : codifying and commodifying professionalism

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11.

Smart women and small business : how to make the leap from corporate America to the right small enterprise

Wilmerding, Ginny, 1969-

Table of contents only http://www.loc.gov/catdir/toc/ecip0611/2006011037.html

Format:

Books

Publication Date

2006

Excerpt:

-- Franchises and direct selling companies -- A piece of the pie: working for, consulting for, or partnering

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12.

Corporate governance : how to add value to your company : a practical implementation guide

Knell, Alex.

Format:

Books

Publication Date

2006

Excerpt:

, those with a view to selling all or part of their businesses - or an outright flotation in the medium

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