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3889. 
Cover image for Exploring public relations
by 
Tench, Ralph.
Format: 
Books
Publication Date 
2006
Excerpt: 
communication -- Public relations research and evaluation -- Audiences, stakeholders, publics -- Corporate image
Available: Copies:
3890. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2006
Excerpt: 
information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational
Available: Copies:
3891. 
Cover image for The international handbook of creativity
by 
Kaufman, James C.
Format: 
Books
Publication Date 
2006
Excerpt: 
-speaking countries / Development of creativity research in Chinese societies : a comparison of mainland China, Taiwan
Available: Copies:
3892. 
Cover image for The media student's book
by 
Branston, Gill.
Format: 
Books
Publication Date 
2006
Excerpt: 
, stardom and marketing -- PART II. Media practices -- 10. Research -- Case study : researching mobile phone
Available: Copies:
3894. 
Cover image for Small business management : an entrepreneur's guidebook
by 
Megginson, Leon C.
Format: 
Books
Publication Date 
2006
Excerpt: 
-to-earth approach to planning, organizing, and running a small business. While employing current research and theory
Available: Copies:
3895. 
Cover image for Introduction to marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
-- Decision support systems and marketing research -- Product decisions -- Product concepts -- Developing and
Available: Copies:
3896. 
Cover image for Understanding change : theory, implementation and success
by 
Holbeche, Linda.
Format: 
Books
Publication Date 
2006
Excerpt: 
performance organisation, based on extensive research into UK and international organisations. It also
Available: Copies:
3897. 
Cover image for Legal issues for entrepreneurs
by 
Gordon-Davis, Lisa, 1966-
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Levels of law -- Research investigation: red and green ligths -- Section 2: Business set-up -- Black
Available: Copies:
3898. 
Cover image for McQuail's mass communication theory
by 
McQuail, Denis.
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Media genres and texts -- Audience theory and research traditions -- Audience formation and experience
Available: Copies:
by 
Lancaster, Geoff
Format: 
Books
Publication Date 
2005
Excerpt: 
Reseach methods in management Lancaster, Geoff
Available: Copies:
3900. 
Cover image for Moral intelligence : enhancing business performance and leadership success
by 
Lennick, Doug.
Format: 
Books
Publication Date 
2005
Excerpt: 
." "Drawing on extensive original research, Doug Lennick and Fred Kiel demonstrate how the best performing
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