IIE Logo

Switch to list view
Switch to thumbnail view
Select an Action
741 Results Found Subscribe to search results
000000000000IIE
Print
637. 
Cover image for Contemporary issues in marketing and consumer behaviour
Contemporary issues in marketing and consumer behaviour
by 
Parsons, Elizabeth.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2009
Excerpt: 
Contemporary issues in marketing and consumer behaviour / Parsons, Elizabeth.
Available: Copies:
639. 
Cover image for A guide to the Consumer Protection Act
A guide to the Consumer Protection Act
A guide to the Consumer Protection Act
by 
Van Eeden, Evert Philippus.
Format: 
Books
Publication Date 
2009
Excerpt: 
A guide to the Consumer Protection Act Van Eeden, Evert Philippus.
Available: Copies:
640. 
Cover image for Buy ology : how everything we believe about why we buy is wrong
Buy ology : how everything we believe about why we buy is wrong
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2009 2008
Excerpt: 
Consumer behavior.
Available: Copies:
641. 
Cover image for A guide to the Consumer Protection Act
A guide to the Consumer Protection Act
A guide to the Consumer Protection Act
by 
Van Eeden, Evert Philippus.
Format: 
Books
Publication Date 
2009
Excerpt: 
A guide to the Consumer Protection Act / Van Eeden, Evert Philippus.
Available: Copies:
642. 
Cover image for Why we buy : the science of shopping
Why we buy : the science of shopping
by 
Underhill, Paco.
Sample text http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html
Format: 
Books
Publication Date 
2009
Excerpt: 
Consumer behavior.
Available: Copies:
643. 
Cover image for Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.
Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.
by 
Baskin, Jonathan Salem.
Format: 
Books
Publication Date 
2009
Excerpt: 
Consumer behavior.
Available: Copies:
646. 
Cover image for Doing business digitally : eight steps to online success
Doing business digitally : eight steps to online success
Doing business digitally : eight steps to online success
by 
Parkin, Godfrey.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Best and worst practices -- New consumers and web 2.0 -- Website design -- Search engine marketing
Available: Copies:
647. 
Cover image for The brand bubble : the looming crisis in brand value and how to avoid it
The brand bubble : the looming crisis in brand value and how to avoid it
by 
Gerzema, John, 1961-
Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html
Cover http://swbplus.bsz-bw.de/bsz28806786xcov.htm
Format: 
Books
Publication Date 
2008
Excerpt: 
's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of
Available: Copies:
648. 
Cover image for Faking it : the effect of counterfeit fashion capitals on consumer psyyche
Faking it : the effect of counterfeit fashion capitals on consumer psyyche
Faking it : the effect of counterfeit fashion capitals on consumer psyyche
by 
Rees, Alexandra.
Format: 
Manuscript
Publication Date 
2008
Excerpt: 
Faking it : the effect of counterfeit fashion capitals on consumer psyyche / Rees, Alexandra.
Available: Copies:
Limit Search Results
Access Level
Author
Independent Institute of Education. Vega School of Brand Leadership.
(52)
Schiffman, Leon G.
(13)
Hawkins, Del I.
(10)
Kanuk, Leslie Lazar.
(9)
Best, Roger J.
(7)
Format
Item Category 1
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Consumer behavior.
(165)
Marketing.
(61)
Marketing research.
(31)
Branding (Marketing)
(30)
Consumer satisfaction.
(26)
Item Available
Advanced Search Location