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1.

Cover image for Caffeinated consciousness : exploring the blue movement trend and its effect on the Cape Town's coffee industry

Caffeinated consciousness : exploring the blue movement trend and its effect on the Cape Town's coffee industry

Caffeinated consciousness : exploring the blue movement trend and its effect on the Cape Town's coffee industry

by

Dobie, Kaylee Anne.

Format:

Manuscript

Publication Date

2012

Available: Copies:

2.

Determine the role and effect a brand champion has on a company's brand equity in the aviation industry

Determine the role and effect a brand champion has on a company's brand equity in the aviation industry

by

Bain, Gareth.

Format:

Manuscript

Publication Date

2012

Available: Copies:

3.

Cover image for The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour

The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour

The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour

by

Adie, Lauren Amy.

Format:

Manuscript

Publication Date

2012

Available: Copies:

4.

Cover image for Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZN

Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZN

Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZN

by

De Kock, Kaitlin.

Format:

Manuscript

Publication Date

2012

Available: Copies:

5.

Cover image for Sowing the seed : exploring the outcomes and future direction of SEED projects to build global citizenship : a South African case study

Sowing the seed : exploring the outcomes and future direction of SEED projects to build global citizenship : a South African case study

Sowing the seed : exploring the outcomes and future direction of SEED projects to build global citizenship : a South African case study

by

Cook, Carla Maree.

Format:

Manuscript

Publication Date

2012

Available: Copies:

6.

Cover image for From shady past to shiny future : exploring design thinking and sustainablilty

From shady past to shiny future : exploring design thinking and sustainablilty

From shady past to shiny future : exploring design thinking and sustainablilty

by

Collis, Chanel.

Format:

Manuscript

Publication Date

2012

Available: Copies:

7.

Cover image for In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

by

Mpendukana, Sibonile.

Format:

Manuscript

Publication Date

2012

Available: Copies:

8.

No press is bad press : exploring the effect of controversial advertising on brand image

No press is bad press : exploring the effect of controversial advertising on brand image

by

Kuilman, Kate.

Format:

Manuscript

Publication Date

2012

Available: Copies:

9.

Cover image for Exploring of the use of design thinking by Cape Town based organisations

Exploring of the use of design thinking by Cape Town based organisations

Exploring of the use of design thinking by Cape Town based organisations

by

Nell, Stephan.

Format:

Manuscript

Publication Date

2012

Available: Copies:

10.

Cover image for A qualitative study in evaluating the effects of celebrity endorsments in the media on young South African women.

A qualitative study in evaluating the effects of celebrity endorsments in the media on young South African women.

A qualitative study in evaluating the effects of celebrity endorsments in the media on young South African women.

by

Dawson, Candice Kim.

Format:

Manuscript

Publication Date

2011

Available: Copies:

11.

Cover image for Is reality TV challenging and shifting our perceptions and understanding of reality?

Is reality TV challenging and shifting our perceptions and understanding of reality?

Is reality TV challenging and shifting our perceptions and understanding of reality?

by

Ramiah, Nershini.

Format:

Manuscript

Publication Date

2011

Available: Copies:

12.

Cover image for A cross-sectional qualitative study exploring how buskers and crafters use their art to express the identity of the City of Durban

A cross-sectional qualitative study exploring how buskers and crafters use their art to express the identity of the City of Durban

A cross-sectional qualitative study exploring how buskers and crafters use their art to express the identity of the City of Durban

by

Colville, Sarah.

Format:

Manuscript

Publication Date

2011

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

(372)

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(24)

Independent Institute of Education. Vega School

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(2)

Independent Institute of Education.

(2)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

Da Vinci Institute

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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Item Category 1

Material Type

Language

(681)

(1)

Library

Shelf Location

Publication Date

Subject

Branding (Marketing)

(38)

Marketing research.

(25)

Marketing research -- South Africa.

(14)

Consumers -- Research.

(12)

Consumers' preferences -- South Africa.

(10)

Communication in marketing.

(8)

Consumer behavior.

(8)

Consumers -- Research -- South Africa.

(8)

Branding (Marketing) -- South Africa.

(7)

Consumer behavior -- South Africa.

(6)

Fashion merchandising -- South Africa.

(6)

Internet marketing -- South Africa.

(5)

(4)

Brand building -- Research -- South Africa

(3)

(3)

Fashion merchandising.

(3)

Internet marketing.

(3)

Marketing channels -- South Africa.

(3)

Marketing channels.

(3)

Marketing research -- South Africa -- Cape Town.

(3)

Social media -- South Africa.

(3)

Women consumers.

(3)

(3)

Automobiles -- Marketing.

(2)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

Brand name products -- South Africa.

(2)

Brand perception -- Research -- South Africa

(2)

Branding (Marketing) -- South Africa -- Durban.

(2)

Communication in marketing -- South Africa.

(2)

Consumer behavior -- South Africa -- Durban.

(2)

Consumers -- Research -- South Africa -- Johannesburg.

(2)

Consumers' preferences.

(2)

Consumers, Black -- South Africa.

(2)

Cosmetics -- Research -- Cape Town, South Africa

(2)

(2)

Natural foods -- Marketing.

(2)

Reality television programs.

(2)

(2)

(2)

Stereotypes (Social psychology) in mass media.

(2)

Students as consumers -- South Africa.

(2)

Teenage consumers -- South Africa -- Durban.

(2)

Young consumers -- South Africa.

(2)

Young consumers.

(2)

#Fees Must Fall -- Student movements -- South Africa.

(1)

Advertising -- Alcoholic beverages -- South Africa.

(1)

Advertising -- Automobiles.

(1)

Advertising -- Banks and banking -- South Africa.

(1)

Advertising -- Coffee.

(1)

Advertising -- Cosmetics.

(1)

Advertising -- Research

(1)

Advertising -- Research -- South Africa

(1)

Advertising and children -- South Africa -- Durban.

(1)

Advertising and children -- South Africa.

(1)

Advertising and mothers -- South Africa.

(1)

Aircraft industry.

(1)

(1)

Alcohol Consumption -- Research -- South Africa

(1)

Alcohol consumption research -- Western Cape, South Africa

(1)

Alcohol marketing

(1)

Alcoholic beverages -- Advertising.

(1)

(1)

Art museums -- South Africa -- Marketing.

(1)

Associations, institutions, etc. -- Finance.

(1)

Banding (Marketing)

(1)

Bank marketing.

(1)

Beauty culture -- South Africa.

(1)

(1)

(1)

Brand Cars -- Research

(1)

Brand Leadership

(1)

Brand Luxury Cars -- Research

(1)

Brand Old Spice -- Research -- South Africa

(1)

Brand Proudly South African -- Research -- South Africa

(1)

Brand advertising -- Research -- Cape Town, South Africa

(1)

Brand choice -- South Africa.

(1)

(1)

Brand communication

(1)

Brand communication -- Research

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand differentiation

(1)

Brand equity -- Research -- South Africa

(1)

Brand gender -- Research -- Cape Town, South Africa

(1)

Brand gender -- Research -- Johannesburg, South Africa

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

Brand loyalty -- Research -- South Africa

(1)

Brand marketing -- Research -- South Africa

(1)

Brand name products -- South Africa -- Marketing.

(1)

Brand narration

(1)

Brand personality

(1)

(1)

Brand purpose-fit

(1)

Brand purpose-oriented

(1)

Brand sensory marketing -- Research

(1)

Brand sourcing strategy -- Research

(1)

Brand sustainability -- Research -- South Africa

(1)

Branding (Marketing) -- Lesotho.

(1)

Branding (Marketing) -- South Africa)

(1)

Branding (Marketing) -- Zimbabwe.

(1)

Branding -- Research -- Cape Town, South Africa

(1)

Branding -- Research -- South Africa

(1)

Brands -- Research -- South Africa

(1)

Brands -- South Africa.

(1)

Brands -- United States of America.

(1)

(1)

(1)

Child consumers -- South Africa -- Durban.

(1)

Child consumers.

(1)

Children with social disabilities.

(1)

Cigarettes -- South Africa -- Marketing.

(1)

City Brand Building

(1)

Coca-Cola Company.

(1)

Colourism -- Research -- Cape Town, South Africa

(1)

(1)

Consumer satisfaction -- South Africa.

(1)

Consumer tribes

(1)

Consumer-centricity

(1)

Consumers -- Attitudes.

(1)

Consumers -- Reseach.

(1)

Consumers -- Research -- South Africa -- Cape Town.

(1)

Consumers -- Research -- South Africa -- KwaZulu-Natal.

(1)

Consumers -- South Africa -- Attitudes.

(1)

Consumers -- South Africa -- Durban -- Research.

(1)

Consumers, Black.

(1)

(1)

Customer loyalty -- Research -- Cape Town, South Africa

(1)

Customer loyalty.

(1)

Customer satisfaction -- Research -- South Africa

(1)

Customer trust -- Research -- South Africa

(1)

Design -- Research -- Johannesburg, South Africa

(1)

Design -- South Africa.

(1)

(1)

Digital revolution

(1)

Durban (South Africa)

(1)

Durban Beachfront

(1)

Education and state -- South Africa -- KwaZulu-Natal.

(1)

Electronic commerce -- South Africa.

(1)

Electronic commerce.

(1)

Employee motivation.

(1)

(1)

Energy drinks -- South Africa -- Marketing.

(1)

Entrepreneurship

(1)

Entrepreneurship.

(1)

Ethical brands -- Research -- South Africa

(1)

(1)

Fashion design.

(1)

Fast food restaurants -- South Africa -- Durban.

(1)

Fast food restaurants -- South Africa.

(1)

(1)

(1)

Football teams -- South Africa.

(1)

Gender identity.

(1)

Gender, Transgender -- Research -- South Africa

(1)

Gift of the Givers Foundation.

(1)

Graphic arts -- Handbooks, manuals, etc.

(1)

Graphic design (Typography) -- Handbooks, manuals, etc.

(1)

(1)

Handicraft -- Marketing.

(1)

Handicraft -- South Africa -- Durban.

(1)

Heteronormativity

(1)

Identity -- Research -- South Africa

(1)

(1)

Influencer management

(1)

Inheritance and succession -- South Africa.

(1)

Internet marketing -- South Africa -- Cape Town.

(1)

(1)

Layout (Printing) -- Handbooks, manuals, etc.

(1)

(1)

Management -- Employee participation.

(1)

(1)

Marketing -- Moral and ethical aspects.

(1)

Marketing -- South Africa.

(1)

Marketing research -- South Africa.

(1)

Marketing research -- South Africa -- Johannesburg.

(1)

Mass media and public opinion -- South Africa.

(1)

Men's clothing.

(1)

Mr Price Group Limited.

(1)

Multiculturalism in advertising.

(1)

Music trade -- South Africa.

(1)

Nation branding -- Research -- South Africa

(1)

Nation branding -- Research -- Zimbabwe

(1)

Neuromarketing -- South Africa.

(1)

New world of work

(1)

Nonprofit organizations -- South Africa -- Marketing.

(1)

Online Marketing

(1)

Online strategy -- Research

(1)

People with disabilities.

(1)

Periodicals -- Internet marketing.

(1)

Personal marketing

(1)

(1)

Private banks -- South Africa.

(1)

Quantitative study -- Research

(1)

(1)

(1)

Retail trade -- South Africa.

(1)

Retail trade -- United States of America

(1)

SPAR Women's Race. Challenge Series (2012 : KwaZulu-Natal)

(1)

Sales promotion.

(1)

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