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1. 
Cover image for Corporate social responsibility : doing the most good for your company and your cause
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2005
Excerpt: 
-related marketing : making contributions to causes based on product sales -- 5. Corporate social marketing
Available: Copies:
2. 
Cover image for Marketing across cultures
by 
Usunier, Jean-Claude.
Format: 
Books
Publication Date 
2005
Excerpt: 
sales promotion -- 13. Language, culture and communication -- 14. Intercultural marketing communications
Available: Copies:
3. 
Cover image for The regional multinationals : MNEs and "Global" strategic management
by 
Rugman, Alan M.
Format: 
Books
Publication Date 
2005
Excerpt: 
"Although many firms label themselves "global," very few can back this up with truly global sales
Available: Copies:
4. 
Cover image for Analysis for marketing planning
by 
Lehmann, Donald R.
Format: 
Books
Publication Date 
2005
Excerpt: 
. 4. Competitor analysis -- Ch. 5. Customer analysis -- Ch. 6. Market potential and sales forecasting
Available: Copies:
5. 
Cover image for Business-to-business marketing : relationships, systems and communications
by 
Fill, Chris.
Format: 
Books
Publication Date 
2005
Excerpt: 
Sales promotion.
Available: Copies:
6. 
Cover image for Don't believe it! : how lies become news
by 
Kitty, Alexandra.
Format: 
Books
Publication Date 
2005
Excerpt: 
Disinformation ; Distributed in the USA by Consortium Book Sales and Distribution,
Available: Copies:
7. 
Cover image for Shopping in the Renaissance : consumer cultures in Italy 1400-1600
by 
Welch, Evelyn S., 1959-
Format: 
Books
Publication Date 
2005
Excerpt: 
urban spaces of Renaissance cities, before turning to more transient forms of sales such as fairs
Available: Copies:
8. 
Cover image for Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers
by 
Levinson, Jay Conrad.
Format: 
Books
Publication Date 
2005
Excerpt: 
. Telephone selling and marketing -- Day 16. Printed collateral, brochures, and sales sheets -- Day 17. Direct
Available: Copies:
10. 
Cover image for Heads in beds : hospitality and tourism marketing
by 
Raza, Ivo, 1968-
Format: 
Books
Publication Date 
2005
Excerpt: 
build brands, generate sales and grow profits through marketing. Written for students as well as
Available: Copies:
11. 
Cover image for The small business bible : everything you need to know to succeed in your small business
by 
Strauss, Steven D., 1958-
Format: 
Books
Publication Date 
2005
Excerpt: 
sales and exemplary customer service -- Selecting the right franchise -- Franchise success secrets
Available: Copies:
12. 
Cover image for ProfitBrand : how to increase the profitability, accountability & sustainability of brands
by 
Wreden, Nick.
Format: 
Books
Publication Date 
2005
Excerpt: 
, part 1 -- Table 4.9 Standard customer equity, part 2 -- Table 5.1 Sales volume segmentation Table 5.2
Available: Copies:
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