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409. 
Cover image for Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers
Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers
Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers
by 
Cakim, Idil Miriam, 1974-
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Designing a measurement plan -- Before the campaign -- After the campaign -- Methods -- Desktop key word
Available: Copies:
410. 
Cover image for Handbook of survey research
Handbook of survey research
by 
Marsden, Peter V.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Measurement models for survey research / George W. Bohrnstedt -- How good is survey measurement? Assessing the
Available: Copies:
411. 
Cover image for Marketing research essentials.
Marketing research essentials.
Marketing research essentials.
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2010
Excerpt: 
collection : experimentation and test markets -- 9.The concept of measurement and attitude scales -- 10
Available: Copies:
412. 
Cover image for Making assessment matter
Making assessment matter
Making assessment matter
by 
Butt, Graham.
Format: 
Books
Publication Date 
2010
Excerpt: 
Educational tests and measurements.
Available: Copies:
413. 
Cover image for Integrated brand marketing and measuring returns
Integrated brand marketing and measuring returns
Integrated brand marketing and measuring returns
by 
Kitchen, Philip J.
Format: 
Books
Publication Date 
2010
Excerpt: 
; P.J.Kitchen -- Brand Valuation and IMC; J.Seddon -- Marketing Communication Measurement in a
Available: Copies:
414. 
Cover image for Connecting knowledge and performance in public services : from knowing to doing
Connecting knowledge and performance in public services : from knowing to doing
Connecting knowledge and performance in public services : from knowing to doing
by 
Walshe, Kieran.
Format: 
Books
Publication Date 
2010
Excerpt: 
the like with which to judge them. This increased scrutiny and performance measurement has undoubtedly
Available: Copies:
415. 
Cover image for The myth of the ethical consumer
The myth of the ethical consumer
The myth of the ethical consumer
by 
Devinney, Timothy M. (Timothy Michael), 1956-
Format: 
Electronic Resources
Publication Date 
2010
Excerpt: 
? Measurement and reality; 5. Rationalization and justification of social (non) consumption; 6. The ethical
Available: Copies:
416. 
Cover image for Assessment for learning in the early years. Foundation stage
Assessment for learning in the early years. Foundation stage
Assessment for learning in the early years. Foundation stage
by 
Glazzard, Jonathan.
Format: 
Books
Publication Date 
2010
Excerpt: 
Educational tests and measurements -- Great Britain -- Case studies.
Available: Copies:
417. 
Cover image for Handbook on business information systems
Handbook on business information systems
Handbook on business information systems
by 
Gunasekaran, A.
Format: 
Books
Publication Date 
2010
Excerpt: 
just a measurement problem? A meta-analysis / Nizar Hachicha, Amina Amirat and Abdelfettah Bouri
Available: Copies:
418. 
Cover image for Macroeconomic institutions and development
Macroeconomic institutions and development
Macroeconomic institutions and development
by 
Neyapti, Bilin.
Format: 
Books
Publication Date 
2010
Excerpt: 
characteristics and the empirical analyses involving such measurement. It provides the theoretical framework of
Available: Copies:
419. 
Cover image for Risk finance and asset pricing : value, measurements, and markets
Risk finance and asset pricing : value, measurements, and markets
Risk finance and asset pricing : value, measurements, and markets
by 
Tapiero, Charles S.
Format: 
Books
Publication Date 
2010
Excerpt: 
Risk finance and asset pricing : value, measurements, and markets / Tapiero, Charles S.
Available: Copies:
420. 
Cover image for The AMA handbook of public relations
The AMA handbook of public relations
The AMA handbook of public relations
by 
Dilenschneider, Robert L.
Format: 
Books
Publication Date 
2010
Excerpt: 
; Measurement-why, what, how ; Internet risks and security -- Reaching out. Media relations ; Trade media
Available: Copies:
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