sales promotion -- 9. Promotion strategy : personal selling -- 10. Distribution strategy -- 11. Pricing

the multimedia design process -- Multimedia pricing and project control -- Information design

As products, pricing and distribution fast become commodities, companies are discovering that

; establishing specific objectives and strategies for tactical tool components: products, pricing, promotion

-Stage Allocations and Activity-Based Costing Systems -- 7. Pricing and Product-Mix Decisions -- 8. Process and

Supplementary Services -- Ch. 9. Understanding Costs and Developing Pricing Strategies -- Ch. 10. Communicating

behaviour and consumerism ; Buyer behaviour ; Marketing information systems ; The product mix ; Pricing

Significance of Resource Pricing -- Complexities of Resource Pricing -- Marginal Productivity Theory of

Pricing ; Distribution ; Promotion ; Marketing plan.

Hansen and Jose Alexandre Scheinkman -- 14. Nonparametric Pricing of Interest Rgte Derivative Securities

-- Pricing objectives and policies -- Price setting in the business world -- Developing innovative marketing

Management -- Pricing for International Markets -- Financial Requirements for Global Marketing -- Country