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409. 
Cover image for Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud
by 
Hooley, Graham J.
Format: 
Books
Publication Date 
2008
Excerpt: 
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte
Available: Copies:
410. 
Cover image for Business planning and control : integrating accounting, strategy, and people
by 
Bowhill, Bruce.
Format: 
Books
Publication Date 
2008
Excerpt: 
Business planning and control : integrating accounting, strategy, and people / Bowhill, Bruce.
Available: Copies:
411. 
Cover image for Strategy bites back : it is a lot more, and less, than you ever imagined ...
by 
Mintzberg, Henry.
Format: 
Books
Publication Date 
2008 2005
Excerpt: 
Strategy bites back : it is a lot more, and less, than you ever imagined ... / Mintzberg, Henry.
Available: Copies:
412. 
Cover image for The management of technological innovation : strategy and practice
by 
Dodgson, Mark, 1957-
Format: 
Books
Publication Date 
2008
Excerpt: 
The management of technological innovation : strategy and practice / Dodgson, Mark, 1957-
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by 
Tager, Shlomit.
Format: 
Manuscript
Publication Date 
2008
Excerpt: 
Suggested marketing strategy for the Bach Flower Remedies brand / Tager, Shlomit.
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416. 
Cover image for Zag : the number-one strategy of high-performance brands : a whiteboard overview
by 
Neumeier, Marty.
Format: 
Books
Publication Date 
2007
Excerpt: 
Zag : the number-one strategy of high-performance brands : a whiteboard overview / Neumeier, Marty.
Available: Copies:
417. 
Cover image for Corporate information strategy and management : text and cases
by 
Applegate, Lynda M.
Format: 
Books
Publication Date 
2007 2006
Excerpt: 
Corporate information strategy and management : text and cases / Applegate, Lynda M.
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418. 
Cover image for Marketing strategy : the difference between marketing and markets
by 
Fifield, Paul.
Format: 
Books
Publication Date 
2007
Excerpt: 
Marketing strategy : the difference between marketing and markets / Fifield, Paul.
Available: Copies:
419. 
Cover image for Technological know-how, organizational capabilities, and strategic management : business strategy and enterprise development in competitive environments
by 
Teece, David J.
Format: 
Books
Publication Date 
2007
Excerpt: 
Technological know-how, organizational capabilities, and strategic management : business strategy
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by 
Baylis, John, 1946-
Format: 
Books
Publication Date 
2007
Excerpt: 
Strategy in the contemporary world : an introduction to strategic studies / Baylis, John, 1946-
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