The use of gamification as a marketing communication tool to engage with South African millenials

I walk a certain way, therefore I am a man : after Butler: a critique on femme and butch representation in mainstream Hollywood films

The retail environment : determining the effectiveness as the in-store cues that will lead to successful utilisation of in-store promoters in the South African retail environment

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyalty

The social depth of online gaming : why 1P turned into co-op, and co-op into MMO

The personal brand of Oscar Pistorius in the eye of a media storm : social media and public opinion

The role of emerging healthy hair narratives in the choices black women make abouth their hair : healthy Nubian queens

The myth of happiness to popular culture and the media

Exploring the development of Mercury1's human brand theory and the relevance of an alternate brand building approach within the South African industry

An investigation on establishing and developing a new brand within the South African jewellery industry

Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials