The internal and external exploration of the potential in emerging younger markets and understanding their perceptions and behaviours when it comes to a purchase decision within the luxury vehicle market!

Scents that make sense in the Sandton Garden Court Southern Sun

Who we are and what we love

My culture kicks : a critical analysis of the relationship between sneaker corporations and South African urban youth subcultures

The relationship between loyalty programmes and the customer perception of the brand

Is the brand communication company namely NET#WORK BBDO, delivering an integrated internal and external brand experience?

Framed minds : a study of consumer agency in new media space

Assessing the efficiency of Chase Software in the Johannesburg-based agency

The personal brand identity of women based on the perception of their clothing

The future of television advertising lies in branded television

A Moyo case study : identifying key activities which drive a positive brand image

An investigation into the effectiveness of the Proudly South African brand in relation to consumer buying behaviour