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505. 
Cover image for How disruption brought order : the story of a winning strategy in the world of advertising
by 
Dru, Jean-Marie.
Format: 
Books
Publication Date 
2007
Excerpt: 
How disruption brought order : the story of a winning strategy in the world of advertising / Dru
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506. 
Cover image for Crafting and executing strategy : the quest for competitive advantage : concepts and cases
by 
Thompson, Arthur A., 1940-
Format: 
Books
Publication Date 
2007
Excerpt: 
Crafting and executing strategy : the quest for competitive advantage : concepts and cases /
Available: Copies:
by 
Altstiel, Tom.
Format: 
Books
Publication Date 
2006
Excerpt: 
Advertising strategy : creative tactics from the outside/in / Altstiel, Tom.
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by 
Tshabalala, Seipati.
Format: 
Manuscript
Publication Date 
2006
Excerpt: 
An exploratory study to assess the need for an internal branding strategy in the Department of
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510. 
Cover image for The strategy and tactics of pricing : a guide to growing more profitably
by 
Nagle, Thomas T., 1951-
Format: 
Books
Publication Date 
2006
Excerpt: 
The strategy and tactics of pricing : a guide to growing more profitably / Nagle, Thomas T., 1951-
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511. 
Cover image for Competitive strategy for media firms : strategic and brand management in changing media markets
by 
Chan-Olmsted, Sylvia M.
Format: 
Books
Publication Date 
2006
Excerpt: 
Competitive strategy for media firms : strategic and brand management in changing media markets /
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by 
Reidenbach, R. Eric.
Format: 
Books
Publication Date 
2006
Excerpt: 
Value-driven channel strategy : extending the lean approach / Reidenbach, R. Eric.
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513. 
Cover image for Identity and strategy : how individual visions enable the design of a market strategy that works
by 
Rughase, Olaf G., 1968-
Format: 
Books
Publication Date 
2006
Excerpt: 
Identity and strategy : how individual visions enable the design of a market strategy that works /
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by 
Rochlin, Dave.
Format: 
Books
Publication Date 
2006
Excerpt: 
Hunter or hunted? : technology, innovation, and competitive strategy / Rochlin, Dave.
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516. 
Cover image for Global strategy : creating and sustaining advantage across borders
by 
Inkpen, Andrew C.
Format: 
Books
Publication Date 
2006
Excerpt: 
Global strategy : creating and sustaining advantage across borders / Inkpen, Andrew C.
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