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4465. 
Cover image for Advertising research : theory and practice
by 
Davis, Joel, 1950-
Format: 
Books
Publication Date 
1997
Excerpt: 
, experimentation, quantitative and qualitative research, questionnaire design, question development, data analysis
Available: Copies:
4466. 
Cover image for Advertising communications & promotion management
by 
Rossiter, John R.
Format: 
Regular print
Publication Date 
1997
Excerpt: 
. Media Plan Implementation -- 18. Advertising Strategy Research -- 19. Concept Development Research, MJTs
Available: Copies:
4467. 
Cover image for Advertising outdoors : watch this space!
by 
Bernstein, David, 1928-
Format: 
Books
Publication Date 
1997
Excerpt: 
Bernstein focuses on the history and development of outdoor advertising, looking at the rise of
Available: Copies:
4468. 
Cover image for International marketing strategy : contemporary readings
by 
Doole, Isobel.
Format: 
Books
Publication Date 
1997
Excerpt: 
-part framework on market analysis, strategy development, implementation issues and international marketing
Available: Copies:
4469. 
Cover image for Strategic brand management : creating and sustaining brand equity long term
by 
Kapferer, Jean-Noël.
Format: 
Regular print
Publication Date 
1997
Excerpt: 
attention to the development of global brands.
Available: Copies:
4470. 
Cover image for Software project management : readings and cases
by 
Kemerer, Chris F.
Format: 
Books
Publication Date 
1997
Excerpt: 
Computer software -- Development -- Management.
Available: Copies:
by 
Louw, D. A.
Format: 
Books
Publication Date 
1997
Excerpt: 
. Development psychology -- Prenatal development -- The neonatal phase -- Infancy and childhood -- Adolescence
Available: Copies:
4472. 
Cover image for Guns, germs, and steel : the fates of human societies
by 
Diamond, Jared M.
Format: 
Books
Publication Date 
1997
Excerpt: 
food production ; How to make an almond : the unconscious development of ancient crops ; Apples or
Available: Copies:
4473. 
Cover image for Art, space and the city : public art and urban futures
by 
Miles, Malcolm.
Format: 
Books
Publication Date 
1997
Excerpt: 
-- Art in urban development -- Art and metropolitan public transport -- Art in health services -- Art as
Available: Copies:
4474. 
Cover image for The successful marketing plan : a disciplined and comprehensive approach
by 
Hiebing, Roman G.
Format: 
Books
Publication Date 
1997
Excerpt: 
fulfill your marketing objectives and help guide your development of the tactical marketing mix tools
Available: Copies:
4475. 
Cover image for An introduction to tourism
by 
Lickorish, Leonard J. (Leonard John)
Format: 
Books
Publication Date 
1997
Excerpt: 
-- Tourism policy, planning and development -- The role of government -- Tourism in developing countries
Available: Copies:
4476. 
Cover image for Tourism : how effective management makes the difference
by 
Doswell, Roger.
Format: 
Books
Publication Date 
1997
Excerpt: 
. Managing product development. 14. Managing human resources development. 15. Managing public awareness
Available: Copies:
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