major reference work gives the user a full index and cross-references for detailed research, as well as

Marketing -- 4. The Marketing Database -- 5. Market Research and Testing -- 6. Customer Acquisition

Biography -- Research -- Methodology -- Handbooks, manuals, etc.

University. 10. Constructing the University. 11. Research in a Supercomplex World. 12. Teaching for a

solutions to their enterprise computing needs. Finally, this book surveys a vast body of recent research in

by references to relevant literature and research. This link between theory and practice makes the

main target for research over the coming decades."--BOOK JACKET.

-- Market Research and Analysis -- Refining the Venture Idea: Testing "Fit" and Feasibility -- Start

assessment and diagnosis -- Research methods -- Anxiety disorders -- Somatoform and dissociative disorcers

Communication -- Research.

-- Audiences. Constructing the audience: advertising research. keyword: Effects. Projecting the audience: drink

Development --- 6. Managing the OD Process --- 7. Action Research and Organization Development ---- III. OD