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445. 
Cover image for The satisfied customer : winners and losers in the battle for buyer preference
The satisfied customer : winners and losers in the battle for buyer preference
The satisfied customer : winners and losers in the battle for buyer preference
by 
Fornell, Claes.
Table of contents only http://www.loc.gov/catdir/toc/ecip0720/2007024932.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumers' preferences.
Available: Copies:
446. 
Cover image for Getting rich first : life in a changing China
Getting rich first : life in a changing China
Getting rich first : life in a changing China
by 
Hewitt, Duncan.
Format: 
Books
Publication Date 
2007
Excerpt: 
revolution -- Floating people -- The land they left behind -- Consumers and citizens -- Culture shock
Available: Copies:
447. 
Cover image for Economics for business.
Economics for business.
Economics for business.
by 
Begg, David.
Format: 
Books
Publication Date 
2007
Excerpt: 
Part I:Economics for business Part II: Understanding markets Chapter 2: Consumers in the market
Available: Copies:
448. 
Cover image for Enterprise case studies 2 technology & innovation
Enterprise case studies 2 technology & innovation
Enterprise case studies 2 technology & innovation
by 
TV Choice Productions.
Format: 
Books
Publication Date 
2007
Excerpt: 
a technology-based business. It examines an online eyewear business that sells directly to consumers
Available: Copies:
449. 
Cover image for Consumer behavior : building marketing strategy
Consumer behavior : building marketing strategy
by 
Hawkins, Del I.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
Consumer behavior : building marketing strategy / Hawkins, Del I.
Available: Copies:
450. 
Cover image for The long tail : how endless choice is creating unlimited demand
The long tail : how endless choice is creating unlimited demand
by 
Anderson, Chris, 1961-
Format: 
Books
Publication Date 
2007
Excerpt: 
transformed by the Internet and the near infinite choice it offers consumers, so traditional business models
Available: Copies:
451. 
Cover image for Packaging makeovers : graphic redesign for market change
Packaging makeovers : graphic redesign for market change
by 
King-Gordon, Stacey.
Table of contents http://catdir.loc.gov/catdir/toc/ecip051/2004022280.html
Format: 
Books
Publication Date 
2007
Excerpt: 
well as for the messages sent by cleverly designed packaging. Whereas a budget-minded consumer might be
Available: Copies:
452. 
Cover image for The culture code : an ingenious way to understand why people around the world buy and live as they do
The culture code : an ingenious way to understand why people around the world buy and live as they do
by 
Rapaille, Clotaire.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-s.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumer behavior -- Psychological aspects.
Available: Copies:
454. 
Cover image for Sport marketing
Sport marketing
Sport marketing
by 
Mullin, Bernard James.
Table of contents http://catdir.loc.gov/catdir/toc/ecip074/2006035638.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2007
Excerpt: 
consumers -- Perspectives in sport consumer behavior -- Data-based marketing and the role of research in
Available: Copies:
455. 
Cover image for Explorations of marketing in society
Explorations of marketing in society
by 
Gundlach, Gregory T. (Gregory Thomas)
Table of contents http://catdir.loc.gov/catdir/toc/ecip076/2006101636.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumer behavior.
Available: Copies:
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Independent Institute of Education. Vega School of Brand Leadership.
(52)
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