Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers

Brand and marketing management : reading pack.

Introduction to creative development : reading pack.

Brand building principles and fundamentals : reading pack.

Scratching your name

Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers

Putting the window back on display : innovation in South African window display

Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town

Celebrity endorsements : celebrities steal the limelight

The South African blogosphere : a youth consumer driven community

Brand identity match making : an investigation into the method of recruiting by Cape Town employment agendas to find like-minded employees to fit the employer's brand identity