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445. 
Cover image for Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence
Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence
by 
Lewis, Mike, 1975-
Format: 
Books
Publication Date 
2013
Excerpt: 
Success in business.
Available: Copies:
446. 
Cover image for Drucker on marketing : lessons from the world's most influential business thinker
Drucker on marketing : lessons from the world's most influential business thinker
by 
Cohen, William A., 1937-
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing Strategy -- 13.Success by Abandonment of Profitable Products -- 14.Marketing and Selling Are Not
Available: Copies:
447. 
Cover image for How cool brands stay hot : branding to Generation Y
How cool brands stay hot : branding to Generation Y
by 
Bergh, Joeri van den, 1971-
Format: 
Books
Publication Date 
2013
Excerpt: 
-of-mouth -- The research base: 5,000 brand stories can't be wrong -- The five success factors of Gen Y brands
Available: Copies:
448. 
Cover image for Setting profitable prices : a step-by-step guide to pricing strategy--without hiring a consultant
Setting profitable prices : a step-by-step guide to pricing strategy--without hiring a consultant
by 
Jensen, Marlene.
Format: 
Books
Publication Date 
2013
Excerpt: 
Is the Key to Your Success -- Raise Prices---or Sell More Products? -- Big-Company Case History
Available: Copies:
449. 
Cover image for Marketing for entrepreneurs : concepts and applications for new ventures
Marketing for entrepreneurs : concepts and applications for new ventures
Marketing for entrepreneurs : concepts and applications for new ventures
by 
Crane, Frederick G.
Format: 
Books
Publication Date 
2013
Excerpt: 
opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and
Available: Copies:
450. 
Cover image for Managing innovation : integrating technological, market and organizational change
Managing innovation : integrating technological, market and organizational change
by 
Tidd, Joseph, 1960-
Format: 
Books
Publication Date 
2013
Excerpt: 
.8.Measuring Innovation Success -- 2.9.What Do We Know About Successful Innovation Management? -- 2
Available: Copies:
451. 
Cover image for Collaborative leadership : building relationships, handling conflict, sharing control
Collaborative leadership : building relationships, handling conflict, sharing control
by 
Archer, David, 1961-
Format: 
Books
Publication Date 
2013
Excerpt: 
performance does not guarantee future success -- The leadership response -- Defining collaborative leadership
Available: Copies:
452. 
Cover image for The power of doing less
The power of doing less
The power of doing less
by 
O'Connell, Fergus.
Format: 
Books
Publication Date 
2013
Excerpt: 
Success in business.
Available: Copies:
453. 
Cover image for Entrepreneurs : talent, temperament and opportunity
Entrepreneurs : talent, temperament and opportunity
Entrepreneurs : talent, temperament and opportunity
by 
Bolton, Bill (Bill K.), author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Success in business.
Available: Copies:
454. 
Cover image for The performance management handbook for emerging markets : the world of work and performance management
The performance management handbook for emerging markets : the world of work and performance management
The performance management handbook for emerging markets : the world of work and performance management
by 
Bussin, Mark.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Director and board evaluations -- Crucial/honest conversations regarding performance -- Critical success
Available: Copies:
456. 
Cover image for Thought leadership : prompting businesses to think and learn
Thought leadership : prompting businesses to think and learn
by 
Young, Laurie, 1955-
Format: 
Books
Publication Date 
2013
Excerpt: 
Leadership works -- The 'dos': elements of success -- The 'don'ts': constraints and failures -- So, what
Available: Copies:
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Cant, M. C. (Michael Colin), 1957-
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Gido, Jack, 1945-
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Harvard Business School.
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