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457.

Primal branding : create zealots for your brand, your company, and your future

Hanlon, Patrick.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0640/2005044708-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015488731&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-d.html

Format:

Books

Publication Date

2006

Excerpt:

Consumer behavior.

Available: Copies:

458.

Visual grammar

Leborg, Christian.

ebrary http://site.ebrary.com/id/10180690
Table of contents http://catdir.loc.gov/catdir/toc/ecip064/2005034807.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0738/2005034807-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0722/2005034807-d.html
Cover http://swbplus.bsz-bw.de/bsz258905239cov.htm

Format:

Books

Publication Date

2006 2004

Excerpt:

productive dialogue between producers and consumers of visual communication is impossible. Visual Grammar can

Available: Copies:

459.

Advertising is dead : long live advertising!

Himpe, Tom.

Format:

Books

Publication Date

2006

Excerpt:

fragmentation and technology give to consumers to tune out the noise. The new buzzwords are guerrilla, stealth

Available: Copies:

460.

The culture code : an ingenious way to understand why people around the world buy and live as they do

Rapaille, Clotaire.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-d.html
Sample text http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-s.html

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Books

Publication Date

2006

Excerpt:

Consumer behavior -- Psychological aspects.

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461.

Convergence culture : where old and new media collide

Jenkins, Henry, 1958-

Klappentext
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/ecip069/2006007358.html
Table of contents http://swbplus.bsz-bw.de/bsz256674078inh.pdf
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014993073&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

fictional world where consumers track down bits of the story across multiple media channels. Jenkins argues

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462.

Why customers do what they do : who they are, why they buy, and how you can anticipate their every move

Cohen, Marshal.

Table of contents http://catdir.loc.gov/catdir/toc/fy0614/2006297414.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014857481&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-d.html

Format:

Books

Publication Date

2006

Excerpt:

Consumer behavior.

Available: Copies:

463.

The lovemarks effect : winning in the consumer revolution

Roberts, Kevin, 1949-

Format:

Books

Publication Date

2006

Excerpt:

The lovemarks effect : winning in the consumer revolution / Roberts, Kevin, 1949-

Available: Copies:

464.

Consumer behaviour

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2006

Excerpt:

Consumer behaviour / Cant, M. C. (Michael Colin), 1957-

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465.

Consumer behavior

Blackwell, Roger D.

Format:

Books

Publication Date

2006

Excerpt:

Consumer behavior / Blackwell, Roger D.

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466.

Advertising campaign strategy : a guide to marketing communication plans

Parente, Donald.

Table of contents http://www.loc.gov/catdir/toc/fy0605/2005931612.html

Format:

Books

Publication Date

2006

Excerpt:

part one : understanding clients and consumers -- Ch. 3. The research foundation, part two : market

Available: Copies:

467.

Customer intelligence : from data to dialogue

Kelly, Sean, 1960-

Format:

Books

Publication Date

2006

Excerpt:

Consumers -- Research -- Data processing.

Available: Copies:

468.

Media/impact an introduction to mass media

Biagi, Shirley.

Format:

Books

Publication Date

2006

Excerpt:

the message: Advertising, motivating consumers; Public relations, promoting ideas -- Changing messages

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