-- Ch. 2. The Business Mission -- Ch. 3. The External Assessment -- Ch. 4. The Internal Assessment -- Ch

Communications Strategy -- Web Site Communication Goals -- Establishing Online Relationships -- Human Information

marketing strategy for a pioneering micro-business -- RCI Europe: marketing for a timeshare exchange company.

-- Tailoring strategy to fit specific industry and company situations -- Strategy and competitive advantage in

Understanding corporate strategy / Thompson, John L.

Excellence in communicating organizational strategy / Cushman, Donald P.

Greening the corporation : management strategy and the environmental challenge / Robbins, Peter.

E-procurement : from strategy to implementation / Neef, Dale, 1959-

distribution are a critical element of business strategy." "The ideas in this book apply to any channel for any

-thinking strategy, showing how it has worked for creative geniuses and providing exercises that allow you to put it

! -- The ES test: how to tell how much your business is going to be affected -- How can retailers respond

Business Strategy: The Concept and Trends in Its Management -- What Is a Business Strategy