Consumer Behavior / Public Relations in the Sport Industry / Finance, Economics, and Budgeting in the Sport

resource function -- The administrative function -- The public relations function.

, public relations, and advertising) and illuminates the differences and similarities in writing styles

, and the public sphere in Africa / Let us be united in purpose : variations on gender relations in the

Finance, Public -- Law and legislation -- South Africa.

Public sector governance and accountability series

Public relations.

: communication and promotion policy and advertising -- Promoting products : public relations and sales promotion

) -- Public relations -- Advertising -- Other promotion tools -- Chapter summary -- Checklist -- Key terms

Development issues in global governance : public-private partnerships and market multilateralism /

/ John Durham Peters -- The public and the party period / John Nerone -- A ritual of verification?: the

-- Public relations and lead generation -- Event marketing -- Lead generation on the Web -- Lead generation