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37. 
Cover image for Media regulation : governance and the interests of citizens and consumers
by 
Lunt, Peter K. (Peter Kenneth), 1956-
Format: 
Books
Publication Date 
2012
Excerpt: 
public service television -- Media literacy -- Advertising regulation and childhood obesity -- Community
Available: Copies:
38. 
Cover image for Handbook of children and the media
by 
Singer, Dorothy G.
Format: 
Books
Publication Date 
2012
Excerpt: 
Television and children -- United States.
Available: Copies:
39. 
Cover image for Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile
by 
Proulx, Mike.
Format: 
Books
Publication Date 
2012
Excerpt: 
Social TV : how marketers can reach and engage audiences by connecting television to the web
Available: Copies:
40. 
Cover image for The Arab world unbound : tapping into the power of 350 million consumers
by 
Mahajan, Vijay, 1948-
Format: 
Books
Publication Date 
2012
Excerpt: 
technological Arab spring Chapter 8 Tapping into the Arab media and entertainment market Television advertising
Available: Copies:
by 
Schwitzer, Alan M.
Format: 
Books
Publication Date 
2012
Excerpt: 
Brown, Jessie, Tinkerbell, Smithers, and Belle -- Adults in television sitcoms and drama: the cases of
Available: Copies:
42. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- 1. The old rules of marketing and pr are ineffective in an online world -- Advertising: a money pit
Available: Copies:
43. 
Cover image for Landscapes of capital : representing time, space, and globalization in corporate advertising
by 
Goldman, Robert.
Format: 
Books
Publication Date 
2011
Excerpt: 
Television advertising.
Available: Copies:
44. 
Cover image for Public relations writing : form and style
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2011
Excerpt: 
announcements -- Writing advertising copy for electronic media-television, radio, online -- Copywriting for TV
Available: Copies:
45. 
Cover image for How to create a portfolio & get hired : a guide for graphic designers and illustrators
by 
Taylor, Fig.
Format: 
Books
Publication Date 
2010
Excerpt: 
; Television and film ; Computer games development ; Greeting cards -- Research and cold-calling. Why research
Available: Copies:
46. 
Cover image for New media for a new China
by 
Scotton, James Francis, 1932-
Format: 
Books
Publication Date 
2010
Excerpt: 
: deregulation and development / Chen Peiqin and Haigui Liu -- Television: entertainment / Anne Cooper-Chen with
Available: Copies:
47. 
Cover image for The media industries and their markets : quantitative analyses
by 
Badillo, Patrick-Yves editor.
Format: 
Books
Publication Date 
2010
Excerpt: 
effects of competition on the profitability of European television channels / Juan P. Artero ... [et al
Available: Copies:
48. 
Cover image for The media student's book
by 
Branston, Gill.
Format: 
Books
Publication Date 
2010
Excerpt: 
available -- Part II: Debates -- 8. 'New media' in a 'new world'? -- 9. The future of television? -- 10
Available: Copies:
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