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481. 
Cover image for Principles of marketing
Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation
Available: Copies:
482. 
Cover image for Rethinking strategy
Rethinking strategy
by 
Volberda, Henk Wijtze, 1964-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/2001269385-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/2001269385-d.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Rethinking strategy / Volberda, Henk Wijtze, 1964-
Available: Copies:
483. 
Cover image for The portable MBA in strategy
The portable MBA in strategy
by 
Fahey, Liam, 1951-
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/onix05/00033003.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009224749&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/00033003.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/00033003.html
Format: 
Books
Publication Date 
2001
Excerpt: 
The portable MBA in strategy / Fahey, Liam, 1951-
Available: Copies:
484. 
Cover image for Strategy and the Internet
Strategy and the Internet
Strategy and the Internet
by 
Porter, M
Online Resource (restricted access): p63-78 [2.00 Mb]
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
Strategy and the Internet Porter, M
Available: Copies:
485. 
Cover image for The Brandmindset
The Brandmindset
The Brandmindset
by 
Knapp, Duane E.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00268911.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/00268911.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00268911.html
Format: 
Books
Publication Date 
2000
Excerpt: 
-- The Current Marketing Strategy -- Business Environment Review -- Customer Transaction Analysis
Available: Copies:
486. 
Cover image for The Financial Times guide to strategy : how to create and deliver a useful strategy
The Financial Times guide to strategy : how to create and deliver a useful strategy
The Financial Times guide to strategy : how to create and deliver a useful strategy
by 
Koch, Richard, 1950-
Format: 
Books
Publication Date 
2000
Excerpt: 
The Financial Times guide to strategy : how to create and deliver a useful strategy / Koch, Richard
Available: Copies:
487. 
Cover image for Corporate strategy
Corporate strategy
Corporate strategy
by 
Lynch, Richard L.
Format: 
Books
Publication Date 
2000
Excerpt: 
Corporate strategy / Lynch, Richard L.
Available: Copies:
488. 
Cover image for Global business : environments and strategies : managing for global competitive advantage
Global business : environments and strategies : managing for global competitive advantage
Global business : environments and strategies : managing for global competitive advantage
by 
Daniels, John D.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0636/2001280361-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0636/2001280361-d.html
Format: 
Books
Publication Date 
2000
Excerpt: 
Global business : environments and strategies : managing for global competitive advantage / Daniels
Available: Copies:
489. 
Cover image for Brand asset management : driving profitable growth through your brands
Brand asset management : driving profitable growth through your brands
Brand asset management : driving profitable growth through your brands
by 
Davis, Scott M., 1964-
Table of contents http://lcweb.loc.gov/catdir/toc/00008013.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/00008013.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/00008013.html
Format: 
Books
Publication Date 
2000
Excerpt: 
The Jossey-Bass business & management series
Available: Copies:
490. 
Cover image for Advertising : principles & practice
Advertising : principles & practice
by 
Wells, William, 1926-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2000 1999
Excerpt: 
. Advertising Background, Planning, and Strategy. 4. The Consumer Audience. 5. Account Planning and Research. 6
Available: Copies:
491. 
Cover image for Electronic commerce : a managerial perspective
Electronic commerce : a managerial perspective
Electronic commerce : a managerial perspective
by 
Turban, Efraim.
Format: 
Books
Publication Date 
2000
Excerpt: 
Business enterprises -- Computer networks.
Available: Copies:
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