Marketing research / Burns, Alvin C., author.

intangible product -- Value capture -- Pricing concepts for establishing value -- Strategic pricing methods

Essentials of marketing research : putting research into practice / Clow, Kenneth E.

Integrating qualitative and quantitative methods : a pragmatic approach / Morgan, David L

Introducing qualitative research : a student's guide / Barbour, Rosaline S., author.

Qualitative text analysis : a guide to methods, practice & using software / Kuckartz, Udo, 1951

Social sciences -- Research -- Methodology.

Doing research in the real world. Gray, David E. (David Edward), 1952-

. Scientific research methods -- Chapter 3. Stress and resilence -- Part II: Social change and intervention

Investigation -- 4.The Study of Risk Factors and Causation -- 5.Common Research Designs and Issues in

Health sciences literature review made easy : the matrix method / Garrard, Judith.

Narrative inquiry (Research method)