Search Results for Public relations

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529.

Managing a company in an activist world : the leadership challenge of corporate citizenship

Burke, Edmund M.

Table of contents http://www.loc.gov/catdir/toc/ecip051/2004022588.html

Format:

Books

Publication Date

2005

Excerpt:

Corporations -- Public relations.

Available: Copies:

530.

Qualitative methods in public health : a field guide for applied research

Ulin, Priscilla R.

Format:

Books

Publication Date

2005

Excerpt:

Qualitative methods in public health : a field guide for applied research / Ulin, Priscilla R.

Available: Copies:

531.

Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value

Haywood, Roger, 1939-

Table of contents http://www.loc.gov/catdir/toc/ecip0510/2005009330.html

Format:

Books

Publication Date

2005

Excerpt:

Public relations.

Available: Copies:

532.

Global outrage : the impact of world opinion on contemporary history

Stearns, Peter N.

Format:

Books

Publication Date

2005

Excerpt:

International relations.

Available: Copies:

533.

Overthrowing geography : Jaffa, Tel Aviv, and the struggle for Palestine, 1880-1948

LeVine, Mark, 1966-

Contributor biographical information http://www.loc.gov/catdir/bios/ucal052/2004008779.html
Publisher description http://www.loc.gov/catdir/description/ucal051/2004008779.html
Table of contents http://www.loc.gov/catdir/toc/ecip0417/2004008779.html

Format:

Books

Publication Date

2005

Excerpt:

Palestine -- Ethnic relations.

Available: Copies:

534.

The selling of 9/11 : how a national tragedy became a commodity

Heller, Dana A. (Dana Alice), 1959-

Format:

Books

Publication Date

2005

Excerpt:

consumer goods, media and press outlets, commercial advertising, marketers, and corporate public relations

Available: Copies:

535.

The legacy of Beyers Naudé

Hansen, L. D.

Format:

Books

Publication Date

2005

Excerpt:

South Africa -- Race relations -- Religious aspects -- Christianity.

Available: Copies:

536.

Building cultural nationalism in Malaysia : identity, representation, and citizenship

Daniels, Timothy P., 1960-

Table of contents http://www.loc.gov/catdir/toc/ecip0417/2004009246.html

Format:

Books

Publication Date

2005

Excerpt:

Malaysian society -- Religious festivals in sacred, public, and private places -- pt. 4. Negotiation and

Available: Copies:

537.

Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers

Levinson, Jay Conrad.

Format:

Books

Publication Date

2005

Excerpt:

mail -- Day 18. Radio/television/cable TV -- Day 19. Marketing hooks -- Day 20. Public relations -- Day

Available: Copies:

538.

Propaganda

Bernays, Edward L., 1891-1995.

Publisher description http://www.loc.gov/catdir/enhancements/fy0616/2004016015-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0420/2004016015.html

Format:

Books

Publication Date

2005 1928

Excerpt:

of public relations -- V. Business and the public -- VI. Propaganda and political leadership -- VII

Available: Copies:

539.

Marketing for tourism

Holloway, J. Christopher.

Format:

Books

Publication Date

2004

Excerpt:

tourism -- Direct marketing : theory and practice -- Public relations and its uses in the tourism industry

Available: Copies:

540.

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2004

Excerpt:

-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal

Available: Copies:

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