-- An overview of marketing communications -- Advertising, public relations and sponsorship -- Sales

Advertising -- Developing the Message -- Visual Message -- Verbal Message -- Advertising Layout -- Advertising

management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing

-- Marketing intelligence -- Product management -- Customer relationship management -- Advertising -- Other

business -- Getting the most from advertising -- Advertising in Yellow Pages -- Using direct mail and sales

in music, musicals, and advertising: the cases of Fred the baker, Maria, Billie Jean, Eleanor Rigby

-- Wednesday: Optimize Your Onsite Advertising -- Thursday: Optimize Your Video Usage -- Friday: Use Rich Media

public service television -- Media literacy -- Advertising regulation and childhood obesity -- Community

questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and

advertising spending -- Joint branding programmes -- Distribution channels -- Country-of-origin effect

Heal our world -- Fairytale families -- Punchy advertising -- Act yourself -- Childhood dreams

placement -- Public relations, promotion, and advertising -- Fashion and the entertainment industry -- The