change and interactive communications -- Ch. 9. Individual decision making -- Ch. 10. Buying and

Decision making.

decision making -- 9.2 Decision support systems -- 9.3 Enterprise and executive decision support systems

-- Organizational buying behavior -- Market structure and competitor analysis -- Marketing decision making

purchases that fulfil a functional need and how these develop into emotional decision-making processes

Decision making.

Group decision making.

-- Collaboration and orchestration -- People and knowledge -- Decision making : the chassis that holds the whole

Decision making.

Introduction to marketing research -- Research designs for management decision making -- Secondary

Decision making -- Psychological aspects.

coverage of managerial accounting topics such as relevant costs for decision making, capital budgeting