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2426. 
Cover image for Brands and branding
by 
Clifton, Rita.
Format: 
Books
Publication Date 
2003
Excerpt: 
Feldwick -- 9. The public relations perspective on branding / Deborah Bowker -- 10. Brand protection
Available: Copies:
2427. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003 2002
Excerpt: 
: communication and promotion policy and advertising -- Promoting products: public relations and sales promotion
Available: Copies:
2428. 
Cover image for Contemporary sport management
by 
Parks, Janet B., 1942-
Format: 
Books
Publication Date 
2003
Excerpt: 
functional areas of sport management -- 10 Sport marketing -- 11 Public relations in the sport industry -- 12
Available: Copies:
by 
Ryan, Kevin, 1951-
Format: 
Books
Publication Date 
2003
Excerpt: 
Williams, wizard of ads -- AT&T, Bill Oliver, public relations vice president -- Canon U.S.A, Inc
Available: Copies:
2430. 
Cover image for Race and reconciliation : essays from the new South Africa
by 
Herwitz, Daniel.
Format: 
Books
Publication Date 
2003
Excerpt: 
South Africa -- Race relations.
Available: Copies:
by 
Black, P. A. (Philip A.)
Format: 
Books
Publication Date 
2003
Excerpt: 
Public economics for South African students / Black, P. A. (Philip A.)
Available: Copies:
2432. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
building: public relations, sponsorship, and corporate advertising -- Creating advertisements and
Available: Copies:
2433. 
Cover image for The fall of advertising and the rise of PR
by 
Ries, Al.
Format: 
Books
Publication Date 
2002
Excerpt: 
Public relations.
Available: Copies:
2434. 
Cover image for Effective marketing : creating and keeping customers
by 
Zikmund, William G.
Format: 
Books
Publication Date 
2002
Excerpt: 
communications -- Advertising and public relations in an e-commerce world -- Personal selling, sales management
Available: Copies:
2435. 
Cover image for Living in the Information Age : a new media reader
by 
Bucy, Erik P., 1963-
Format: 
Books
Publication Date 
2002
Excerpt: 
/ film -- 5. Telecommunications -- 6. Advertising and public relations -- 7. Media concentration
Available: Copies:
by 
Dunne, Timothy, 1965-
Format: 
Books
Publication Date 
2002
Excerpt: 
International Law / Who Are the Global Terrorists? / The Public Delegitimation of Terrorism and Coalition
Available: Copies:
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