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61. 
Cover image for Unmarketing : stop marketing. Start engaging.
by 
Stratten, Scott.
Format: 
Books
Publication Date 
2010
Excerpt: 
't Use Social Media -- Social Media (Social Currency as Well) -- Twitter versus Facebook versus Linkedln
Available: Copies:
63. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2009
Excerpt: 
Chapter 11: Evaluation of Broadcast Media Chapter 12: Evaluation of Print Media Chapter 13: Support Media
Available: Copies:
64. 
Cover image for What would Google do?
by 
Jarvis, Jeff, 1954-
Format: 
Books
Publication Date 
2009
Excerpt: 
: from secrecy to sharing -- Google Cola: we're more than consumers -- Service. Google Air: a social
Available: Copies:
by 
Scher, Marion.
Format: 
Books
Publication Date 
2009
Excerpt: 
Surviving the SA media : building bridges to make the media more accessible / Scher, Marion.
Available: Copies:
66. 
Cover image for Discovering leadership
by 
Billsberry, Jon.
Format: 
Books
Publication Date 
2009
Excerpt: 
leadership, rhetoric, and media responses before and after the September 11th terrorist attacks / Michelle C
Available: Copies:
67. 
Cover image for Marketing to the social web : how digital customer communities build your business
by 
Weber, Larry.
Format: 
Books
Publication Date 
2009
Excerpt: 
Marketing to the social web : how digital customer communities build your business / Weber, Larry.
Available: Copies:
68. 
Cover image for Media/ history/ society : cultural and intellectual traditions of U.S. media
by 
Cramer, Janet M. (Janet Muriel)
Format: 
Books
Publication Date 
2009
Excerpt: 
Media/ history/ society : cultural and intellectual traditions of U.S. media / Cramer, Janet M
Available: Copies:
69. 
Cover image for Audience-citizens : the media, public knowledge and interpretive practice
by 
Harindranath, Ramaswami, 1959-
Format: 
Books
Publication Date 
2009
Excerpt: 
Mass media -- Social aspects -- India.
Available: Copies:
70. 
Cover image for Community health education methods : a practical guide
by 
Bensley, Robert J.
Format: 
Books
Publication Date 
2009
Excerpt: 
selecting print materials / Katherine Delavan Plomer, Robert J. Bensley -- Working with the media / Michael
Available: Copies:
71. 
Cover image for Development communication : reframing the role of the media
by 
McPhail, Thomas L.
Format: 
Books
Publication Date 
2009
Excerpt: 
Development communication : reframing the role of the media / McPhail, Thomas L.
Available: Copies:
72. 
Cover image for Moral panics : the social construction of deviance
by 
Goode, Erich.
Format: 
Books
Publication Date 
2009
Excerpt: 
Moral panics : the social construction of deviance / Goode, Erich.
Available: Copies:
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